OVIEDO, Fla. – Theron Asbery has been named the new Marketing Director for American Tackle Company. The Florida-based, international company specializes in revolutionary fishing rod components and tackle. Having accomplished multiple fishing industry awards, American Tackle is highly known for their Microwave Guide system.
Asbery joins the American Tackle Staff after having previously served as the Marketing Manager for Yo-Zuri America Inc. Originally from Oklahoma, Asbery is a decorated tournament angler having accomplished multiple strong finishes in all divisions of FLW, including qualifying for 2015 Forrest Wood Cup. Asbery is also a product of the collegiate fishing program. He fished for Henderson State University before graduating in 2016 with a Bachelor’s of Business Administration in Marketing.
“Joining the team at American Tackle is the right fit for me and I am looking forward to the future with them. The Covid-19 pandemic has definitely shaken up the industry and I am fortunate to have found a new home in a timely manner and move forward for what seems like a prosperous Fall and Holiday Season”, says Asbery.
Aside from being a competitive tournament angler, Asbery is accomplished in fly-fishing and has experience in freshwater and saltwater kayak fishing, inshore fishing, and offshore fishing.