Are you awesome with the gram? Can you walk the tok? The Social Media Coordinator uses multiple social media platforms to create real one-on-one relationships with our customers, dealers, followers and fans with the goal of building brand awareness and promoting our products, sales promotions, and events. You are fluent in fishing and have a passion for the sport and current trends, techniques, what's hot and what's not. You are a born communicator - analytical and creative and will build each of our brands' personalities with our audience. Ideally, you have demonstrated your passion in your own social media profiles and have a track record of successfully building your personal brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develops social media strategy and posting schedule for each brand.
Creates and prepares relevant, fun and engaging text, video, and image content.
Ensures brand consistency in copy through tone, voice, and terminology.
Posts appropriate and targeted content to multiple social media platforms including Facebook, Instagram, TikTok, and YouTube.
Actively listens and engages with each brand’s social audience; facilitates online conversations and responds to questions.
Engages with new users outside of each brand’s social audience by following relevant hashtags and engaging in those conversations; engages with thought leaders and influencers.
Suggests ideas for promotions and contests that will attract new customers.
Stays up to date with changes in all social platforms to ensure maximum effectiveness.
Tracks analytics, including brand mention and engagement rates; uses this data to create monthly social media analytics reports.
Monitors the competition and regularly reports on trends, changes, growth and effectiveness of their social efforts and campaigns – understands social listening.
REQUIRED SKILLS AND ABILITIES
Familiarity with the fishing industry and related terminology and slang is required.
Knowledge of basic social media functions including hashtags, post sharing, retweets, favorites, tagging, and influencers.
Ability to deliver creative, engaging content in text, video, and image formats.
Ability to stay up to date on trending industry topics to keep our brand and content relevant.
Ability to create video thumbnail graphics and promotion graphics.
Ability to edit short video clips and photos.
Understanding of basic social media analytics.
Excellent time management skills.
Superb attention to detail.
Excellent verbal and written communication skills.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Business Administration or relevant field.
Prior experience in a social media role preferred.
Knowledge of social media platforms including Facebook, Instagram, TikTok, and YouTube.
Prior experience with Streamyard, Facebook Creator Studio, and DashThis programs is a plus.
General MS Office Programs.
Adobe Creative Suite and Video Editing Experience is a plus.
Prolonged periods sitting at a desk and working at a computer.
American Baitworks Co. is an innovative American based fishing tackle company that provides custom manufacturing of fishing lures and products for our customer’s specifications. Our family of brands includes: • NetBait® • Halo Fishing® • Snag Proof® • Scum Frog® • Freedom Tackle Corp.® • STH Bait Co.
Our passion for fishing runs deep at American Baitworks Co. where our focus on innovation and advancing the sport of fishing never ends. From our manufacturing and distribution center on the coast of Mississippi, USA and around the world, we want anglers of every level to have the best experience every time they’re on the water.