Shooting Sports Industry
Reporting to the Director of Marketing Communications, the CRM Manager is an action-oriented doer who knows how to accelerate digital brand performance, execute CRM strategies, conduct analysis across multiple channels, employ marketing automation strategies, and deploy tactics designed to acquire, retain, reactivate, and reward customers across all segments and channels.
The ideal candidate will have a data-driven approach to problem solving with hands-on experience running a multichannel digital marketing and demand generation (SEO, PPC, SEM, email, social media, content creation) program, with a strong background in marketing automation, lead management, and customer segmentation. The candidate will also lead internal and external data management relationships.
This role is a unique opportunity to blend the art and science required to grow our Direct to Consumer channels through innovative strategies and management of our database. This role will work with our global sister companies to help drive a company that is in the midst of a global digital transformation.
ESSENTIAL JOB FUNCTIONS
Assists, builds, and executes innovative and effective multichannel digital marketing programs that support business objectives and marketing priorities
Measures, analyzes, and reports digital marketing KPIs by channel with analysis against goals (RoAS, ROI, ACoS, LTV etc)
Serves as the business strategy leader for the CRM Database and Analytics platform (Google Analytics) leveraging the CRM platform to understand, analyze, and optimize customer lifetime value
Develops and manages an innovative Loyalty Program, focusing on personalization, testing, and driving engagement and retention
Owns all aspects of market and consumer research, including both qualitative and quantitative methodologies and analyses
Partners with Sales, Marketing & Product teams to establish and continually improve prospective and current customer segmentation strategy & implementation
Monitors customer migration across various predetermined segments
Defines and monitors success at the program, customer segment and campaign levels. Identifies and reports on Health of the Customer KPIs to track effectiveness of the all programs
Serves as a knowledge leader, using structured problem solving to craft and execute thoughtful insights and agendas
Participates in the promotion development process in conjunction with Sales, Product, and Channel teams to ensure the timely and effective implementation of all promotional activity
Partners with internal support resources to analyze and develop insights for marketing campaigns and communicate to relevant parties within the business via postmortems
Identifies and creates areas and opportunities to improve the customer journey through new data points, emerging tools, and technologies
Manages external vendors across SEM (SEO & PPC), affiliate, email, social media, display, remarketing, etc. channels
Experience and knowledge across demand generation best practices including SEM (SEO & PPC), email, display, etc.
Proficient use of Hubspot, Salesforce Marketing Cloud or similar tool preferred
Experience in ecommerce or e-tail preferred
Experience with journey mapping and campaign/marketing automation services
Experience using attribution models to understand customer journeys preferred
Proficient knowledge and experience using tools and technologies used for site management (i.e. CMS, eCommerce platforms)
Very high functional use of Excel, Tableau (or similar), Google Analytics, and Salesforce required
Strong analytical and quantitative skills along with data-driven decision-making skills
Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
Strong ability to multi-task and adapt to changing priorities in a fast-paced, dynamic environment
Strong project management and interpersonal skills
Ability to partner well cross-functionally and build strong relationships with a collaborative working style
Strong drive towards innovation and continuous improvement
Willingness to learn about and work within the firearms industry
BA/BS degree or equivalent work experience preferred.
3-4+ years of experience in digital marketing with a focus on demand generation, CRM, Market Research, Business Analysis, and or Database Marketing
WORKING CONDITIONS\PHYSICAL DEMANDS
Work is performed in a professional environment
Must be able to work independently/autonomously for extended periods of time
Prolonged periods of sitting at a desk and working on a computer
Ability to perform travel as needed; local and within the U.S.
Ability to lift and transport up to 15 lbs.
All candidates must send a resume and URL with a portfolio of produced work for consideration
Hiring is contingent upon eligibility to work in the U.S.
Beretta USA, Corp. is an EEO/AA employer and committed to creating an environment that values and supports diversity and inclusiveness across our organizations.
Welcome and thank you for your interest in pursuing a career with Beretta U.S.A. Corp. At Beretta we pride ourselves in offering a professional, challenging and exciting work environment where each employee has plenty of opportunities to make a difference and grow with the company.
Since 1526, working at Beretta has meant sharing a passion for what we do, being committed to quality and helping maintain the company on the cutting edge of technology, quality and progress. Therefore, skills, experience, commitment and initiative are all qualities that are appreciated and rewarded at Beretta.
Please take a moment to read about the traditions and the benefits that you would enjoy as a Beretta employee.
We look forward to welcoming you aboard!
Beretta is an Equal Opportunity Employer.
More about Beretta's recruiting process Beretta does not accept unsolicited resumes and/or resumes that do not clearly identify any currently open position. Candidates must meet the minimum requirements for the position in order to be considered applicants. Applicants will be contacted only if an interview is in the process of being scheduled. Due to the very high volume of resumes we receive, Beretta does not accept telephone inquiries.
In compliance with the ADA Amendments Act (ADAAA), should you have a disability and would like to request an accommodation in order to apply for a currently open position with Beretta, please call 301-283-2191 ext. 1250 or e-mail us at EmployMe@berettausa.com.
Beretta U.S.A. Benefits HOLIDAYS The company provides 10 paid holidays each year.
PAID SICK DAYS 40 hours of paid sick leave per year (during the first year of employment sick leave is accrued at the rate of 4 hours per month beginning the first month after 30 days of service).
Years of Service Vacation 1-4 years 80 hours 5-9 years 120 hours 10 or more years 160 hours
INSURANCE Beretta provides a comprehensive health insurance package that includes a Medical, Dental, Vision and a Prescription Drug Plan. Benefits begin the first of the month following 3 months of continuous full-time service for non-exempt (hourly) employees and the first of the month following the date of hire for exempt (salaried) employees. Life Insurance is valued at two times the annual base wage. Long and Short-Term Disability Insurance eligibility begins at one year of continuous full-time service.
TUITION REIMBURSEMENT Tuition reimbursement for job related courses are available after 3 months of full-time regular service. Beretta will reimburse 85% tuition, laboratory and registration fees upon successful completion of course for qualified educational programs.
BERETTA USA CORPORATION 401(k) AND PROFIT SHARING PLAN The Plan's 401(k) contributions consist of salary deferral compensations made by employees and a contribution made by Beretta which equals 3% of compensation.
Eligibility All employees of Beretta U.S.A., except leased employees, are eligible to participate in the Plan. You become a participant in the Profit Sharing portion of the Plan on your date of hire. You become a participant in the 401(k) portion of the Plan after you complete 1 year of service.
Years of Service A year of service is a 12 month period in which you have 1000 hours of service.
Profit Sharing Contribution Beretta makes a discretionary contribution based on profits. Employees who complete a year of service during the Plan Year share in the Profit Sharing Contribution.
Beretta U.S.A. Traditions Annual Attendance Lotto After 1 year of service and meeting the attendance qualifications three (3) employees are randomly chosen to receive a monetary award each December.
Turkey Drive As a token of our appreciation each November each employee receives a Turkey to celebrate the Thanksgiving Holiday.
Children's Holiday Party The children of all Beretta U.S.A. employees are invited to attend a Holiday Party given every December at the Beretta U.S.A. Accokeek, MD facility.