Nov 24, 2020

Product Manager: Fishing Rods and Reels

  • Catch Co.
  • Remote (Chicago, IL, USA)
Full time Fishing Industry Outdoor Industry Design Marketing Product Development Remote/ Work from Home

Job Description


Position Overview:

The Rods & Reels Product Manager is responsible for positioning Catch Co. as the most innovative player in the space by bringing best-in-class rods, reels and combos from ideation through successful launch. In addition to being the overall product owner and having direct responsibility for key steps in the product development process (including design brief creation, prototype testing and ultimate product launch), the Product Manager will also partner closely with a broad range of internal stakeholders. This individual will always be close to our customers and will be Catch Co.’s foremost authority on the present and future of this important category. Qualified candidates can work remotely but travel will be required (in a post-covid world).

What you will do:

  • Become the internal subject matter expert on everything related to this category, with a specific focus on our customers and their needs. Partner with our Insights & Market Research team to do this in a data-driven fashion.
  • Build and maintain a prioritized product launch roadmap and assortment strategy.
  • Create design briefs to introduce new products into the product development funnel.
  • Collaborate with a range of internal and external stakeholders (e.g., Catch Co. Industrial Design team and external vendors) to move product concepts from idea to launch.
  • Make data-driven decisions around hardware, product dimensions, naming, testing, packaging and overall design goals.
  • Work closely with our Commercialization Manager to build aggressive product launch timelines and ensure we hit those deadlines.
  • Participate in 3rd party retail partner line reviews by selling in a cohesive and powerful brand and product story.
  • Ensure product quality lives up to Catch Co. standards through rigorous on-the-water testing and overall quality control processes.
  • Collaborate with Marketing and external partners (e.g., influencers involved in a product collaboration) to develop a comprehensive launch plan.

Company Overview:

At Catch Co, our purpose is to rescue people from the indoors and connect them with one of America’s largest sporting industries: fishing. We operate 3 unique businesses to deliver on that mission:

  1. Mystery Tackle Box (MTB) – The #1 fishing tackle subscription box
  2. Karl’s Bait and Tackle (KBT) – ecommerce site focused on fishing and outdoor goods
  3. Catch Co Brands – design and manufacturing of product sold on MTB, KBT and 3rd party retail

We’re building the premier digital shopping experience that introduces anglers to the best new gear and lifestyle apparel. We are looking for exceptionally talented people to help make that vision a reality. In addition to being talented, our team members are honest, curious, take action and always seek to leave things better than they found them. If that sounds like you, we would love to meet you.



  • Bachelor’s Degree
  • Work experience in the fishing industry is required and direct experience in the rod and reel category is preferred
  • Meaningful experience in physical product development
  • While not required, experience in marketing and knowledge of manufacturing processes is a plus


What will make you successful:

  • Attention to detail and high standards
  • Excellent communication and interpersonal skills
  • Strong organizational and prioritizing abilities
  • Curiosity: Always seeking to understand “why”. Always looking to make things better.
  • Passion: You are driven by a love for what you do
  • Optimism: The ability to bounce back quickly when something doesn’t work
  • Action: Knowing when to shift from planning to doing
  • Honesty: Transparency with customers, partners and teammates
  • Entrepreneurial spirit
  • Data-driven mindset

Catch Co. is passionate about creating an inclusive workplace that promotes and values diversity. We are proud to be an equal opportunity employer. Catch Co. recruits, employs, trains, compensates and promotes without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other protected status.



  • "Take what you need" PTO Policy
  • 10 Paid Holidays + 4 additional paid days off specifically to enjoy the outdoors
  • Flexible working schedule & WFH opportunities
  • Medical, Dental and Vision Insurance - We cover 90% of your premium and 50% for dependents
  • Paid maternity/paternity leave
  • Health Savings Account
  • Employer-Sponsored Disability Insurance
  • Employer-Sponsored Life Insurance
  • 401(K) plan
  • Pre-Tax Commuter Benefits
  • Incredible culture, fun events and passionate coworkers
  • Unlimited coffee and fruit snacks

Unfortunately, visa sponsorship is not available at this time.


Company Address

Catch Co. 549 W Randolph St, Chicago, Illinois USA

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