Fly Fishing Industry
Simms Fishing Products, Bozeman, MT, makes premium fishing apparel and footwear including GORE-TEX ® waterproof, breathable waders. The brand was founded by John Simms in 1980 to develop innovative products which help anglers push the limits of their fishing pursuits. Simms took a giant leap in 1993 when current owner K.C. Walsh, a passionate angler and entrepreneur, acquired the company. He relocated the company to Bozeman. Walsh grew up in a fly-fishing family and his life-long dream was to live, work and play in Montana. www.simmsfishing.com.
Under Walsh’s leadership, Simms introduced the signature breathable waders in partnership with W.L. Gore & Associates (makers of GORE-TEX® fabric). This enhanced waders to new levels of comfort and performance. Simms’ GORE-TEX® waders are manufactured in their Bozeman headquarters.
Simms is the sole fishing wader manufacturer in the United States and one of two GORE-TEX-certified wader manufacturers in the world. It employs about 140 people with approximately half of those in the production plant. Simms is a recognized Montana economic ambassador and community contributor.
Simms relocated in 2012 to a new 80,000-square-foot Bozeman facility housing corporate headquarters, including wader production. The enlarged footprint provides room to drive product evolution. Simms continues to innovate in a wide assortment of technical offerings – from state-of-the art sun protection and technical outerwear to pioneering footwear technologies.
Simms grows and evolves with one unifying mission: To build trusted, innovative products so anglers can focus on fishing. Simms’ purpose is to inspire the world to fish.
To Casey Sheahan, CEO
The CPO brings extensive experience in merchandising leadership, assortment planning, customer insights & market trend assessments, financial analysis, and omni-channel go-to-market strategy to lead SIMMS’ merchandising and design team. The CPO is responsible to continuously push function, performance, design innovation, fabrics leadership, and appealing aesthetics to help Simms capitalize on our emerging opportunity in fishing-inspiring sportswear.
Provide strong leadership, coaching, and mentorship to consistently produce company-leading growth and profitability
Lead and inspire internal product line managers, and internal/external product designers to their full potential through creative direction, and constructive criticism with a strong eye for Simms
Manage the product design process with internal and freelance designers to build distinctive collections from product brief to field testing to commercialization. Reduce lead times to assure quality samples and bulk production
Oversee and manage a consistent design language across all Simms categories
Ensure that consistent fit is maintained across all apparel categories
Marketing: Deliver product consistent with the brand positioning and Simms’ standards of quality, innovation, and craftsmanship. Collaborate on strategic initiatives to drive brand aesthetics
Operations: Leverage expertise with the internal Manufacturing team and the Sourcing department to deliver supply chain efficiency, productivity and exceed margin targets
Sales: Design a commercially effective product line which maintains Simms’ Brand Collaborate on initiatives to drive sales growth. Provide training; lead the design point of view and present to the global sales force. Assist in key account sell-in activities. Help generate selling tools.
Finance: Lead team to create seasonal product introductions that are differentiated and win in the marketplace and meet/exceed financial targets.
Personal and professional knowledge of the fishing and outdoor industry and the end use consumer
Attention to detail at the most granular level
Clear point of view developed through experience and market research
Ability to present and defend a concept along with a willingness to accept other’s input and directional change
Strong analytical, presentation and interpersonal communication skills
Personal style which emphasizes and fosters open communication and teamwork
A passion for the sport of fishing
Significant domestic and international travel will be required
This is a full-time, in-house position located in Bozeman, Montana
Bachelor’s Degree plus a minimum of 10 years’ experience in merchandising function in an outdoor-related industry
Experience in technical outerwear and sportswear is necessary
Demonstrated record of success launch of innovative products which exceed performance expectations for target customer adoption, retail sell-through, profit margin and company metrics
Proven project and people management skills
Technical knowledge of fabrics and construction techniques
For the right person, this can be a highly impactful role, providing timely insights on product costing and other finance-related analyses that will help drive better business decisions.
Simms offers a competitive compensation and benefits package, including: Medical, Dental & Vision Insurance, Health Savings Account, Flexible Spending Accounts, Life, Short-term & Long-term Disability Insurance, 401K Retirement Plan, Paid Holidays & Paid Time Off.
Simms Fishing Products is a leader in the fishing industry – driven to create growth and vitality in the community. We build trustworthy and angler-driven products. Our employees communicate openly, keep their commitments and inspire trust. We build for the long haul with products that last and a brand that endures. Our employees are our most important catch.
To be a great fit at Simms, you must embrace the fishing culture and follow our practice to work like we fish – with purpose, passion & curiosity. Be prepared to share your latest fishing adventures.
The Simms Story
Whether you’re a seasoned guide or a kid taking her first cast from the family dock. Whether your home waters are Tokyo Bay or Bristol Bay. Whether you pull a drift boat or tournament-ready rig, Simms is committed to lowering the barriers that stand between the world’s rivers, lakes and open waters and those who hear their call. Because we’ve seen with our own eyes the power our sport has to unite people, relieve stress, develop character, restore watersheds and ease personal suffering. Which is why we believe the more people who pick up a rod and take a cast, the better off we’ll all be.
JOHN SIMMS, VISIONARY GUIDE
Simms was founded in 1980 by visionary angler and longtime river guide John Simms. Having spent decades providing clients with life-changing experiences on the world’s most majestic rivers, John realized the waders available at that time weren’t up to the job of keeping the folks he was guiding dry, comfortable and safe on the river. Never mind the guides who, as he did, lived and breathed the sport 150+ days a year. So, he set about creating products worthy of a new generation of anglers who, like him, wanted to get out on the water earlier and stay out longer in any weather.
By the late 80's, John had put his namesake products on the map as the most rugged and dependable waders in the sport. Having set the company on the right path, he was ready to spend more time on the rivers he loved. After all, it was the reason he built those waders in the first place. At the same time, he wanted to ensure Simms would continue to craft the type of high-quality products the brand had become known for and anglers had come to depend on.
K.C. WALSH, REMAKING AN INDUSTRY
In 1993 K.C. Walsh, a lifelong angler raised in a multi-generational fishing family, combined two of his passions, fishing and guiding companies to realize their full potential. K.C. had spent his career helping companies grow and flourish as a management consultant. With K.C.’s rare combination of devotion to the sport and deep management experience, those close to the deal knew Simms would thrive. And thrive it has. In the almost 25 years under K.C.’s leadership, the quality of Simms products has continued to improve, the workforce has continued to grow and the product line has continued to expand.
K.C.’s first order of business back in 1993 was to move Simms' Headquarters to Bozeman, Montana. Relocating to Bozeman put Simms a stone’s throw from some of the most legendary fishing rivers in the world. And where there’s great fishing, there are great fishermen. Simms taps into the experience of these expert anglers, employing them at every level and in every role, from designers, developers and product managers, to wear testers, consultants and craftspeople.
GORE-TEX® WADERS MADE IN BOZEMAN, MONTANA
That first year also saw the release of Simms’ first-ever waterproof, breathable wader featuring GORETEX® construction. The wader was a groundbreaking success and would prove to be the beginning of a long and productive partnership between Simms and W.L. Gore & Associates. Since then, Simms has become known as a place the fishing industry looks for the latest advances in GORE-TEX technology.
In 2012, Simms expanded its presence in Bozeman with a new 60,000 square-foot facility housing its corporate headquarters and wader production facility. The expansion has provided elbow room to drive product development, solidified Simms as the sole fishing wader manufacturer in the USA and showcases our unwavering commitment to high quality, U.S.-based manufacturing. Today, Simms is recognized as a global leader in the fishing industry and employs more than 180+ at its Bozeman headquarters.