- Bozeman, MT, USA
- Mar 18, 2021
Description:
Gore is a materials science company focused on improving lives through discovery, product innovation and rewarding careers for our Associates.
About the Industry:
Gore’s pioneering contributions to the science of comfort and protection create fabrics for a range of activities and conditions.
Job Description:
SITKA® Gear, a subsidiary of Gore and one of the outdoor industry’s fastest growing brand of technical and performance apparel, is looking for a eCommerce Channel Leader to join our team. The strong preference is for this role to be based at SITKA headquarters in Bozeman, Montana, however, we may also consider being based from a remote location.
Responsibilities:
- Driving short and long-term vision, strategy, goal setting and execution for the end to end premium brand ecommerce experience in line with overall Sitka® Gear goals
- Partnering with Product, Sales Channels, Marketing and Creative Teams to develop the annual channel plan monitor performance across channels and driving necessary changes to meet and exceed targets
- Leading the ecommerce team to align the consumer experience across merchandising, onsite experience, sales, marketing and other cross-functional partners
- Developing and leading the implementation of an iterative UX optimization roadmap
- Working with the content and creative team to ensure a premium brand experience at all online touchpoints
- Continuous tracking of ecommerce and marketing metrics to identify opportunities, fix weaknesses and improve the overall customer experience
- Leading merchant for the channel ensuring forecasting, demand planning, and inventory position is in-line with ecommerce goals and requirements
- Leading RFP and selection efforts for 3rd party ecommerce integrations allowing for world class consumer experience
- Monitoring competitive websites, industry trends and new technology and digital services ensuring that the brand is staying on the forefront of industry standards
Required Qualifications:
- Bachelor's degree
- Minimum 8 years of proven experience leading an ecommerce sales channel and digital marketing
- Minimum 5 years of experience leading and developing teams
- Experience developing annual strategic and tactical channel plans and leading daily implementation
- Experience analyzing data to inform strategy and tactical execution on a daily/weekly/monthly basis
- Experience managing the totality of an ecommerce ecosystem (i.e. – Merchandising, UX, platform IT, development, digital marketing, customer service, etc.)
- Excellent team building, influencing, and interpersonal skills proven to effectively collaborate internally and externally with associates, consultants, and vendors
- Ability to drive sales to meet or exceed P&L goals while maintaining a premium brand experience
- Ability to coordinate alignment of communications across multiple marketing vehicles
- Ability to travel up to 50% if working remote
Desired Qualifications:
- Marketing or Business degree (Master’s degree preferred)
- Minimum 5 years experience as a director of ecommerce leading an ecommerce sales channel and digital marketing at large multi-channel consumer brands companies
Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening.
Gore requires all applicants to be eligible to work within the US. Gore generally will not sponsor visas unless otherwise noted on the position description.
Gore is a M/F, Disabled and Vet EEO/AA Employer. (Applies to all positions in the U.S.)
Company Address
The SITKA Gear story started on a September morning several thousand feet up from the tent, soaking wet from sleet and sweat, cold, and completely fed up with gear that was clearly not up to the task.
Under the shelter of a gnarled Whitebark Pine on that remote ridge, surrounded by a chorus of bugling bull elk, the question was achingly clear: why was hunting gear so inadequate?
We knew it wasn’t because hunters don’t require technical gear. We were living proof, and we knew there were many more like us across all climates and pursuits. From the hottest to the coldest conditions and through constant and extreme changes in activity levels, hunting demands much from our bodies, minds and the gear we take with us into the wild.
The obvious parallels were climbing, mountaineering and skiing. If we had been wearing mountaineering gear, the experience would’ve been completely different. But we also knew it wasn’t that simple. In addition to facing extreme weather and terrain, hunting includes a major X factor: it requires testing our human mettle against wild animals in their domain.
We started with the biggest problem: hunting big game in extreme mountain environments, which required advanced fabrics and designs that could stand up to dynamic external conditions while also keeping the hunter dry from within. It was soon obvious that the need for technical hunting gear solutions crossed all pursuits. Waterfowl gear never did justice to what duck and goose hunters required. Whitetail gear never gave deer hunters the tools they needed to minimize scent and stay quiet and warm enough in the stand to effectively hunt throughout the season. Traditional camouflage was always based on how humans saw the world instead of scientifically understanding animal vision and learning how we can exploit it.
And because the life of a hunter is not defined by any given season, we now offer gear to serve the hunter year round. Whether or not we have a tag in our pocket, there is no off-season for the SITKA Tribe. We dream about it all year. We prepare for it fanatically, and we need gear that will support our passion and allow us to push our limits, to immerse ourselves in wild places and to interact with the natural world on a deeper and more meaningful level.
Innovation became an obsession, and we continue to approach our mission methodically, one problem and one solution at a time, constantly refining, constantly questioning ourselves in an effort to enhance every aspect of the pursuit.
While we believe our gear fundamentally improves hunter safety and success, our ultimate mission at SITKA is to solve these problems so hunters can focus less on their gear and more on the extraordinary experience hunting provides.
