Manager, Social Media:
Angling is more than a hobby, it is a lifestyle shared by millions of Americans that accounts for over $60Bn in consumer spending in the country’s economy. Pure Fishing is the leading player in the fishing tackle segment, having built a strong relationship with consumers through famous brands like Abu Garcia, Penn, Berkley and Shakespeare. Recognizing the importance of nurturing this relationship, Pure Fishing is investing to become a content powerhouse in the angling domain, which presents a unique opportunity for talented communication professionals who seek to join a leading organization in an exciting industry, and grow their careers with the business.
The Manager, Social Media is responsible for managing the day-to-day operations of all Pure Fishing social media channels. S/he represents the voice of the brand online, driving awareness, engagement and follower base growth by deploying great content through a results-oriented execution.
The successful Manager, Social Media understands the ever-changing dynamics of social media platforms and creatively leverages that to provide meaningful brand experiences to consumers. S/he knows what audiences seek from their social interactions with lifestyle brands, and goes above and beyond to deliver it. S/he does that from a great business acumen perspective, to ensure activities are cohesively tied to business objectives and proper metrics are in place.
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Building the World’s Best Fishing Company, One Brand at a Time
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is a leader in outdoor and recreational lifestyle products.
Pure Fishing is committed to creating a great work environment. Discover career opportunities and see what a great place Pure Fishing is to work.
We asked Pure Fishing co-workers, "What's your favorite thing about working for Pure Fishing?" Here's what they said: