As the Sr. Manager of Pro Staff Marketing, this position will be responsible for activating Bass Pro Shops(BPS), Cabela’s and White River Marnie Group’s(WRGMG) extensive roster of professional outdoors athletes and ambassadors, as well as identifying new pro staff opportunities to pursue. This position will also be responsible for developing and executing a broader strategy as it relates to the proactive recruitment and activation of fishing pros, hunting ambassadors and shooting professionals to support our business objectives while raising brand awareness and credibility.
The Sr. Marketing Manager, Pro Staff will partner closely with internal and external brand, creative, social, and corporate communication outfitters to identify and collaborate on pro staff driven marketing partnerships and campaigns with the goal of elevating and differentiating BPS/WRMG as an innovator in the outdoor space. This position will also work alongside our customer acquisition teams in order to maximize pro staff specific assets to further expand reach and support top and mid-funnel initiatives.
KNOWLEDGE SKILLS AND ABILITIES:
TRAVEL REQUIREMENTS: 25%
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.