Director, Hunt Shoot Marketing is responsible for leading Brand Marketing across all categories including optics, accessories, and hunt archery. This position is responsible for the strategy and execution of integrated brand communications across all channels, including advertising, public relations, digital, marketing, consumer events, packaging, trade communications, merchandising and all other touch points. They will lead a team of brand managers and public relations managers.
This high-impact position will champion the creation, evolution, and activation of our brand plans in partnership with the Product Management, R&D and Sales leadership, enabling the brand to accomplish long-term brand development and business growth. This leader must bring a combination of creative thinking and process orientation to enhance our abilities to design effective and inspiring programs that help take our brands to a new level.
The ideal candidate will have strong leadership skills, be extremely creative, consumer focused and skilled at building internal relationships and external partnerships. The Director will work cross functionally on our digital ecosystem with the direct-to-consumer team. This person must have a passion and understanding for building outdoor brands that can apply across our categories.
Essential Job Functions:
Champion the development and activation of our brand strategies to ensure that all touch points are fueling our new brand position.
Coach and guide team in developing integrated marketing programs and supporting their respective brand partners.
Partner with the DTC team to drive digital across web sites, social media, eCommerce, content management, online advertising, and all other online marketing efforts.
Partner with Sales to drive marketing messages at Retail and their eCommerce initiatives.
Lead and manage all brand communications activities directly related to the launch of new products and programs.
Effectively manage all external agency relationships to inspire great work.
Partner with team to develop and manage spending budgets to insure we are investing in the best channels and assets to drive our brands.
Seek to understand consumer and macro trends that can be leveraged in our brand communications, push the envelope, and disrupt status quo in productive ways.
Establish and maintain business reporting systems to measure brand, digital and business results.
Education and Training:
Minimum 8-10 years of experience in brand marketing, communications, advertising, or related roles in similar or adjacent industry.
Thorough understanding and experience developing consumer driven, integrated marketing programs.
Specific experience in Digital, Brand Marketing and Consumer Events required.
Bachelor’s degree in Marketing, Advertising, Communications, or related field required.
Skills and Abilities:
Creative and dynamic thought leader that can balance break through thinking and a “test and learn attitude” with an analytical mindset to ensure we are a optimizing our efforts to best drive our brand.
Exceptional ability to deal with a dynamic environment and to drive positive cultural change.
Well-developed strategic and tactical business acumen, with clear understating of key business drivers.
Strong cross-functional collaboration, communication & influencing skills, and professional presence.
Ability to drive creative, brand building activities across all channels of communication – events marketing, digital, PR, advertising, in store and more.
Demonstrated ability to hire, motivate, retain, mentor, and develop high performing teams.
Ability to influence and be a thought-leader with other members of management throughout the organizations as well as with executive management.
Proven leadership ability with an energetic, proactive, and collaborative approach to managing and growing a business.
Exceptional interpersonal, verbal, and written skills.
Personal and/or professional experience in our industry or related industry.
We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!
Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.
Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled
Vista Outdoor Inc. is a leading global designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets including Bushnell, Giro, CamelBak, Federal, Bell, Remington, and many more!
Vista employs over 5,000 employees worldwide and has diverse portfolio well-recognized brands that provide a range of performance-driven, high-quality and innovative products, including sporting ammunition, outdoor cooking accessories, ebikes, bike accessories and helmets, outdoor sports optics and golf rangefinders.
Our Purpose: To be known as a passionate outdoor company with the brands, products and culture that unite people around a shared love and responsibility for the outdoors.
Our Vision: To build powerhouse brands that empower people to achieve their goals and live their best outdoor lives.