It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.  

Have what it takes? Join us.

Develops, executes, and evaluates various digital projects that align with overall business objectives and strategies.  These projects will consist of a mix of website, SEO, email, user experience strategies and tactics (appropriate based on brand and target audience). Communicates with and recommends new digital initiatives to Marketing management. This is a key position within Marketing, and the ideal candidate will display potential to advance to further levels of accountability (across brands).  Indicators of this potential are the ability to articulate actionable strategies, execute initiatives, and deliver results that enhance Mercury’s leadership within its competitive arena.  The ability to listen and learn, apply empathy in development of insights, and collaboratively drive action will be keys to successful fulfillment of the requirements of this role.

Job Responsibilities:

• Responsible for Mercury branded online strategy and executional plans across all key stakeholder groups (OEM/Dealer/Boater) in alignment with business and brand goals.
• Liaise with Marketing teams across Mercury brand portfolio, Brunswick Boat Group, OEM customers, and dealer base in pursuit of win-win Marketing solutions.
• Define needs, socialize, and maintain comprehensive editorial & activation calendar for website, sometimes including various digital channels like email outreach efforts based on website engagement needs / learning.
• Facilitate and nurture resilient, productive cross-functional relationships with Sales, Category, and other functions to enhance impact of Marketing contributions to delivery of business results.
• Lead development and implementation of user-centric campaigns – seasonal, topical, or triggered – across online and engagement channels, including insight articulation, audience segmentation and automation, deployment, optimization, and post-campaign assessment.
• Collaborates with internal stakeholders to establish clarity of purpose for site and develops, orchestrates, and executes upon strategic direction and digital capabilities roadmap
• Drive brand awareness and traffic to .com and maintaining conversation with relevant content (awareness / product launch / campaigns) (Digital Advertising/Search)
• Partner with eCommerce to build functionality that enhances customer data acquisition and drives eCommerce revenue – e.g. email interrupter
• Own digital measurements and analytics for digital marketing. Standardize reporting. Provides actionable insights to broader team to develop strategies/tactics to drive incremental growth (Global reporting)
• Develops creative briefs, project proposals and/or project plans according to requirements established by internal business groups, evaluating requests against sound digital practices and system capabilities
• Develops and maintains overall project timelines and associated budgets based on project requests; ensures any risks are evaluated, alleviated, and communicated promptly
• Maintains and increases knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring the business’ online presences are best-in-class
• Analyzes data and develops, presents and/or implements recommendations for continuous improvement in Digital Marketing, communicating recommendations/modifications to Marketing management
• Owns alignment / training of global marketing staff across the organization on digital marketing processes
• Assume primary accountability for management of online / digital agencies in day-to-day execution against stated Marketing objectives, development of strategic POV’s, continuous improvement in effective deployment of resources, etc.
• Lead and influence the evolution of digital marketing capabilities for Mercury Marine and Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise.
• Own the marketing integration into the digital product management (APP/technology / data capture) to ensure digital touchpoints are connected to the overall customer experience
• Manage, coach, and mentor direct report to excellence in execution, improved capabilities, and greater engagement with Marketing and the broader organization.

Skills & Attributes:

• Analytical – ability to utilize data and insights to solve business problems and define key opportunities  
• Demonstrated creative capabilities – utilize analytics and instincts to craft strategy that will resonate and drive results 
• Collaborator – track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization 
• Change leader – ability to adapt to changing conditions and identify creative solutions that add value 
• Leadership presence – conveys a style that encourages collaboration, cooperation, and teamwork  
• Accountable – decisive, responsive, able to balance multiple priorities, and takes responsibility for timely delivery of decisions and outcomes   
• Champion of change management – demonstrated leadership of both internal and external stakeholders through change and transition by leading through their own behaviors
• Trustworthy – builds trust through the environment they create with cross-functional teams & stakeholders
• Strategic mindset – operates with a holistic view of business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities

Required Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, Technology or related field required.
• 7 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
• 3 or more years professional experience with direct accountability for digital marketing activities such as website product management, social media strategy, or eCommerce.
• 2 or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
• Travel domestically, some international.

Preferred Qualifications:

• MBA preferred.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.