Job Description

General Purpose 

The Product Line Manager leads the business strategy development and execution for the specified product category, including facilitation of cross-functional relationships and decisions along the product lifecycle for all existing and new product initiatives’  

The PLM must possess a proven analytical capability, strong, persuasive communication skills (written & verbal) and ability to develop ideas independently and thrive in a fast-paced environment. The PLM should hold a deep understanding of the market and channel needs as well as the competitive landscape. The PLM will translate consumer needs into features, pricing models, and merchandising opportunities to deliver an unparalleled customer experience. 

Principal Duties and Responsibilities  

Leads in the following areas: 

• Consumer Insights - Includes market research, interviewing and interviewing techniques, focus groups, demographic research, usability studies, and other methods 

• Margin Management - Product line pricing strategies to support company revenue, margin goals, and market competitiveness 
• Line Plan - Product development programs as well as merchandizing strategy by confirming alignment with the brand vision 
• SKU Analysis - Detailed analysis to drive SKU efficiency conversation 
• Business Analysis (Market/Sales) - Tracking key performance indicators including revenue, cost savings, margin, return on investment, market share, Point of Sale (POS), customer feedback or other indicators 
• Road Mapping - Development of a multiyear roadmap for assigned product line(s) both short-term and long-term goals 

• New Product Introduction (NPI) – Gate reviews, milestones, and provides critical analysis to help the cross functional product team make successful decisions and launch products on time, on cost, and on spec 
• Continuous Improvement – Makes recommendations to refine, streamline, and continuously improve the product development/management process 
• Commercialization – Collaborates with marketing, sales and finance to develop new product launch plans, including advertising, POP materials, and other marketing efforts to encourage customer support and consumer adoption. 
• Presentation – Leads product communication to a wide variety of audiences i.e. customers, senior management, internal groups, and internal departments and at industry events 
• Brand Marketing - Supports in the development and execution of all aspects of product marketing plans including: 

• Packaging 
• Product positioning 
• Retail Merchandising 
• Naming, branding, and messaging 

Position Requirements: 

• Strong market knowledge and a demonstrated ability to conceptualize, track and deliver projects 
• Exposed to the following business functions: 

• Demand creation 
• Data and market analytics 

• Supply chain planning 
• Financial modeling 
• Product development 
• Ability to communicate clearly and persuasively, negotiate successful outcomes 
• Proficiency in Word, Excel, PowerPoint, JIRA, and sales analytics software 
• Ability to handle multiple priorities simultaneously 
• Team player contributing to the contribute to the Camp Chef culture 

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

At this time, Vista Outdoor is closely monitoring the developments on the Occupational Safety and Health Administration (OSHA) COVID-19 workplace rule regarding COVID-19 vaccination or testing. You will not be asked any questions regarding these items during application.