Job Description

SEO Content Manager

CamelBak is looking for a talented SEO focused Content Manager to help drive site traffic and improve the end consumer UX for our ecommerce business. We’re in search of a passionate content manager who has current brand/retail experience across content strategy and copywriting and who understands key SEO principles which can be applied to identify new opportunities.

You will work with cross functional team members on a wide range of projects as well as initiating your own; from content publishing, link building, to on-page optimization.

Collaboration is at the core of this role, as you will partner with a large variety of stakeholders to define and deliver opportunities and content evolution. Success relies on building solid business cases and effectively collaborating with the right partners and internal stakeholders.

We believe that relevant content designed specifically for our customers is a large part of our story – its optimization is a key part of that success along with the ability to leverage data to provide insight into consumer trends and behavior.

Responsibilities:

• In collaboration with cross functional teams, define the CBK content strategy, and measures of success
• Identify opportunities for new on-page content and features to increase relevance, customer engagement and thus site performance
• Build and manage on-page optimization and keyword strategy for CamelBak’s content and ecommerce pages
• Reviewing existing assets (ie ‘blog’, ‘about us’) and craft alternative strategies that increase KPI growth rates ie engagement/CES
• Playing defense and offense to protect existing traffic with an eye for growth
• Partnering with our digital merchandising, brand marketing, social media, paid search and product teams, among others, to elevate key SEO/content priorities
• Copywriting for both blog and product copy
• Establishing unique KPI’s and ways of reporting success in stakeholder meetings
• Consulting with teams on the impact of other work on organic search
• Staying up to date on SEO trends, algorithm updates and the ways an evolving industry impacts our business
• Coordinating closely with our corporate technical SEO team to ensure solutions are optimized for technical best practices
• Researching and using search data to identify trends beyond organic search impact

Required Expertise:

• 7+ years of experience of content creation and delivery
• Knowledge of SEO ecommerce best practices and a proven track record of delivering results against SEO targets
• Exceptional communication skills: ability to listen, present and sell your ideas
• Self-directed with an understanding of prioritization based on objectives
• Understanding of competitive trends in the ecommerce search space
• Data driven - Ability to work with data to identify and quantify business impact and measure outcomes
• Technical expertise - Understanding of web development and product management and how to engage product owners to advance goals inc. SEO
• Working knowledge of how other disciplines like User Experience, Information Architecture, and Digital Marketing coincide with and affect content
• Knowledge of how to craft solutions that can scale within a lean organization
• Experience working with design teams to develop solutions that are great for our customers and partners
• Familiarity with HTML/CSS and structured data

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

At this time, Vista Outdoor is closely monitoring the developments on the Occupational Safety and Health Administration (OSHA) COVID-19 workplace rule regarding COVID-19 vaccination or testing. You will not be asked any questions regarding these items during application.