About Pure Fishing

Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.

Brand Media Manager

Job Summary
As the Brand Media Manager, you’ll lead the strategy, execution, and measurement of brand-focused media across digital and offline channels. This role blends creativity, analytics, and commercial thinking to build integrated media programs that drive awareness, demand, and long-term brand growth—while making every media dollar work harder.

What will you do?
• Lead end-to-end media planning, buying, execution, and measurement across paid social, CTV, podcast, digital out-of-home (DOOH), and physical mailers
• Develop annual and campaign-level media strategies that balance brand and ecommerce goals
• Own media budgets, pacing, and optimization to maximize impact and efficiency
• Define success metrics and measurement frameworks, including brand lift, incrementality testing, and attribution models
• Partner with creative and ecommerce teams to test, optimize, and evolve messaging and creative
• Collaborate cross-functionally with brand, analytics, product, and ecommerce teams
• Manage agency, platform, and vendor partners from negotiation through execution
• Deliver performance reporting, insights, and strategic recommendations to leadership

What makes you a great catch?
• 5+ years of experience in digital media buying or media planning
• Hands-on experience across paid social, CTV, podcast, DOOH, and offline media
• Strong understanding of ad platforms, DSPs, ad servers, and tracking technologies
• Comfort with analytics, dashboards, and turning data into actionable strategy
• Proven experience managing budgets and optimizing media spend
• Excellent communication and stakeholder management skills
• Bachelor’s degree in Marketing, Advertising, Business, or related field (or equivalent experience)
• Ecommerce or DTC brand experience is a plus
• Familiarity with privacy-first and cookieless measurement approaches is a bonus

What you will need to succeed
• Strategic mindset with strong analytical instincts
• Ability to manage complexity across multiple channels and partners
• Comfort balancing brand-building with performance outcomes
• Clear communication and confident decision-making
• Passion for building brands and driving measurable impact