About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more.  The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today.  Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
 

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch.  We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish.  We want your next day on the water to be your best day on the water.  At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Graphic Design Intern

Are you a design student with a passion for creativity, an eye for detail, and a love for the outdoors? As a Graphic Design Intern at Pure Fishing, you’ll dive into hands-on design projects that bring our iconic brands to life. Whether you’re working on packaging concepts, logos, or marketing materials, this is your chance to turn your ideas into real-world impact—all while learning from a talented and collaborative team in our Columbia, SC office.

What will you do:

• Design & Create – Support the development of visual assets for product design, packaging, and branding.
• Prep & Organize – Prepare files for print and manage digital assets across various projects.
• Research Trends – Stay on top of current design trends and best practices to keep your work fresh and relevant.
• Keep It On Brand – Help ensure design consistency across all platforms and product lines.
• Collaborate & Communicate – Work closely with the design, photography, and marketing teams to bring ideas to life.
• Learn & Grow – Take part in training, ask questions, get feedback, and build your professional design skills.

What makes you a great catch?

You're a design enthusiast who thrives in a creative environment. You’re eager to learn, open to feedback, and ready to apply what you’ve studied in the classroom to real-world projects. Whether you’re refining a logo or supporting a full product campaign, you bring passion, curiosity, and attention to detail to every pixel.

Why you will love it here:

• Real-world design experience with iconic outdoor brands.
• A creative, fast-paced, and collaborative environment where your ideas matter.
• One-on-one mentorship from experienced designers.
• The chance to work on projects that will actually go to market.
• An amazing team that loves great design (and great fishing too!).

Your work environment:

Based at our Columbia, SC office, you’ll be immersed in a creative studio vibe where collaboration is key and no two days look the same. Expect to juggle projects, take part in brainstorms, and build your portfolio while working alongside designers, marketers, and product developers.

What you will need to succeed:

• Currently enrolled in a Graphic Design or related program.
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Understanding of color theory, typography, and design principles.
• Strong communication and collaboration skills.
• A portfolio (even if it’s a work-in-progress!) is a big plus.
• Willingness to take and apply feedback to improve your craft.