About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more.  The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today.  Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
 

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch.  We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish.  We want your next day on the water to be your best day on the water.  At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Service Experience Coordinator

Location: Columbia, SC

Job Summary: What will you do?

Are you passionate about building brand loyalty and providing standout service? As a Service Experience Coordinator, you’ll be on the front lines—engaging directly with consumers and customers across multiple channels like chat, email, phone, and social media. Whether it’s entering orders, solving issues, or sharing product knowledge, you’ll help strengthen our brands and create unforgettable experiences. Plus, you’ll work alongside marketing teams to share consumer feedback and help shape the future of Pure Fishing.

What makes you a great catch?

• You have top-notch communication skills—both written and verbal.
• You’re naturally customer-obsessed and love solving problems with positivity.
• You’re organized, flexible, and always ready to jump into continuous improvement.
• You thrive in fast-paced environments with calls, emails, chats, and multitasking galore.
• You have data entry and computer skills, with experience in spreadsheets and Microsoft Office.
• Bonus points if you’ve got experience in customer service, account management, or brand engagement.

Why you will love it here

• Join a passionate team driven by excellence, authenticity, and execution.
• Be part of building and growing legendary outdoor brands.
• Your input matters—we want your ideas on improving our service and customer experience.
• Opportunities to grow and develop your skills in brand management and customer engagement.

Your work environment

You’ll work in a dynamic, customer-focused team that interacts across departments, including marketing and sales. You’ll be answering inquiries, managing warranties and returns, entering orders, and helping shape how the world sees our brands. Every interaction you have with customers will be a chance to build loyalty and make someone’s day.

What you will need to succeed

• High school diploma required; college degree preferred.
• Experience in customer service or a contact center environment is a plus.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and handle challenges with a positive attitude.
• A commitment to continuous learning, collaboration, and leadership.
• Willingness to travel occasionally as needed.

Pure Fishing is THE global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Shakespeare, SpiderWire, and Ugly Stik. Our team of industry-leading experts and our global network of operations and innovation hubs produce world-class products designed to delight our customers and exceed the needs of anglers worldwide.   But fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement and the environment. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.