Marketing Programs Specialist

POSITION SUMMARY:

The Marketing Programs Specialist plays a pivotal role in driving revenue by bringing high‑impact marketing programs to life. From gift cards and warranty programs to emerging growth initiatives, this role sits at the intersection of strategy, execution, and performance—turning ideas into measurable business results.

In this position, you’ll help shape the vision for our core marketing programs while driving the day‑to‑day execution that makes them successful. You’ll analyze performance data to uncover insights, collaborate across teams to bring campaigns to market, and continuously optimize programs to maximize impact. Whether coordinating a major promotion, refining program strategy, or translating data into action, your work will directly influence company growth.

This is an ideal opportunity for a marketer who loves blending analytics with creativity, thrives in cross‑functional environments, and wants hands‑on ownership of programs that matter.

ESSENTIAL FUNCTIONS:

• Support the planning, execution, and optimization of revenue‑driving marketing programs, including gift cards, warranties, and other assigned initiatives.
• Assist with project management activities such as timelines, budgets, profit/loss analysis, expense tracking, and invoice processing.
• Collaborate with cross‑functional teams (Marketing, Brand, Creative, Customer Service, Inventory, Accounting, and third‑party partners) to develop creative, copy, and communication plans aligned with brand strategy.
• Coordinate retail store communications and execution across Bass Pro Shops and Cabela’s locations, including in‑store incentives and promotions.
• Support customer‑facing needs by assisting internal partners and Customer Service Outfitters with gift card issues, deactivations, and program inquiries while demonstrating strong customer service skills.
• Track gift card inventory, store levels, distribution needs, and delivery timelines; coordinate corrections and internal gift card orders as needed.
• Maintain marketing calendars, program documentation, reporting procedures, and promotional results to ensure operational efficiency and clear communication.
• Assist with weekly, monthly and yearly program performance reporting and provide budget status updates to support financial accuracy.
• Partner with the Program Manager, Marketing Manager, and peers to support program growth, improve visibility, and drive sales through strategic initiatives.

• ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required:  Associate Degree in Marketing
• Preferred Degree:  Bachelor’s Degree in Marketing
• Certificate(s) or License(s):
• Experience: 2-4 years of experience in Marketing

KNOWLEDGE, SKILLS AND ABILITY:

• Merchandising and Marketing experience
• Enthusiasm for the Outdoors
• Strong communications (both verbal and written) skills required
• Must be a self starter who takes responsibility and ownership of projects
• Strong organizational and time management skills are required
• Proficient is Microsoft Office Suite

TRAVEL REQUIREMENTS:

• 0-10%

PHYSICAL REQUIREMENTS:

• Regularly performs computer work and sits.
• Occasionally walks and stands.
• Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

• Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.