About Pure Fishing

Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.

Join Our Team as an HR Business Partner at Pure Fishing!

Are you ready to make waves in your HR career? At Pure Fishing, we’re passionate about building high-performing teams that bring the best fishing gear and outdoor products to life—and we’re looking for an HR Business Partner like YOU to help drive our people strategy forward!

What will you do?

• Partner with business leaders to align HR strategies with organizational goals
• Provide guidance and support on employee relations, performance management, and talent development
• Act as a trusted advisor to managers on coaching, feedback, and team effectiveness
• Support workforce planning, succession planning, and organizational design efforts
• Lead and support key HR initiatives, including engagement, retention, and culture-building programs
• Analyze HR data and trends to inform business decisions
• Collaborate with Centers of Excellence (Talent Acquisition, Total Rewards, etc.) to deliver HR solutions
• Ensure compliance with employment laws and company policies
• Support change management efforts and drive adoption of new processes or initiatives
• Partner with leadership to foster an inclusive, high-performance work environment

What makes you a great catch?

• Strong business acumen and ability to influence leaders at multiple levels
• Experience handling employee relations and performance management
• Ability to balance strategic thinking with hands-on execution
• Data-driven mindset with the ability to translate insights into action
• Excellent communication, coaching, and relationship-building skills
• Proven ability to manage sensitive situations with professionalism and discretion
• Collaborative approach with a focus on solutions and continuous improvement

Why You’ll Love It Here:

• Competitive salary (aligned to experience and market)
• Comprehensive benefits (medical, dental, vision)
• 401(k) with company match
• Paid time off and holidays
• Onsite, team-oriented environment in Columbia, SC
• Opportunity to influence business outcomes through people strategy
• Career growth and development opportunities

What You’ll Need to Succeed:

• Bachelor’s degree in Human Resources, Business Administration, or related field
• 5+ years of progressive HR experience, including HRBP or generalist roles
• Strong knowledge of employment law and HR best practices
• Experience supporting leaders in a fast-paced, operational environment
• Proficiency in HR systems and Microsoft Office (Excel, PowerPoint, etc.)
• Ability to work onsite in Columbia, SC