About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more.  The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today.  Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
 

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch.  We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish.  We want your next day on the water to be your best day on the water.  At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

National Account Manager

Are you ready to take the lead with one of the world’s most influential retailers? At Pure Fishing, we’re driven by performance, partnership, and passion for our brands—and we’re looking for a National Account Manager to help grow and strengthen our business with Key Canadian National Accounts including Walmart Canada. 

What will you do?

The National Account Manager (NAM) is responsible for developing, executing, and strengthening a collaborative business partnership between Pure Fishing and Key National Accounts to deliver volume, share, and profit objectives. This role leads Joint Business Planning efforts and works cross-functionally to align commercial strategies with Walmart’s go-to-market approach.

• Own and deliver annual sales, volume, and profitability targets for assigned National Accounts in Canada
• Develop and execute Joint Business Plans aligned with customer’s strategic priorities
• Build robust growth plans to secure incremental planogram distribution and increase year-over-year promotional activity
• Execute consumer- and shopper-driven strategies to achieve best-in-class commercial results

• Build and maintain strong relationships at the buyer and category manager levels
• Serve as the primary point of contact for Key National Accounts, managing the business directly and indirectly
• Leverage Pure Fishing’s brand portfolio and product mix to improve profitability and meet customer and shopper objectives

• Utilize financial, brand, and shopper data to optimize pricing, promotions, and assortment decisions
• Partner with demand planning to develop accurate sales forecasts and achieve forecast accuracy targets
• Monitor competitive activity, market share, and shopper trends, communicating insights to Sales, Trade, and Brand teams

• Work closely with Marketing, Supply Chain, Operations, and Finance to execute customer plans
• Negotiate and manage trade funds, ensuring compliance with trade terms while identifying opportunities to improve ROI
• Provide analytical and presentation support on larger accounts as needed

What makes you a great catch?

• Bachelor’s degree required
• 7+ years of sales and/or trade experience
• Retail or consumer packaged goods (CPG) industry experience is a plus
• Sporting goods industry and recreational fishing experience preferred
• Experience managing a $10M–$25M+ book of business
• Strong negotiation, influencing, and persuasive selling skills
• Experience selling across multiple brands and categories
• Strong analytical skills with keen attention to detail
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word
• Walmart Retail Link experience preferred
• Proven ability to lead cross-functional teams and manage multiple priorities
• Excellent written and verbal communication and presentation skills
• Self-motivated with a strong work ethic and results-driven mindset
• Ability to thrive in a fast-paced, dynamic environment
• Willingness to travel 30–50%

Why you’ll love it here:

• Work with iconic brands in the fishing and outdoor industry
• Play a key role in shaping strategy with a top-tier retail partner
• Collaborate with talented, passionate teams across the organization
• Be part of a company that values integrity, performance, and partnership