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About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Field Marketing Specialist- SALTWATER
Know saltwater fishing gear and love helping others get the most out of it? Bring that knowledge to Pure Fishing as a Field Marketing Specialist. You’ll connect with anglers, retail teams, and industry partners through hands-on product demonstrations, in-store support, and events that bring our brands to life. From explaining the right tackle for a target species to helping a dealer showcase new products, you’ll turn your fishing experience into stronger customer relationships and product excitement.
This is a traveling position requiring approximately 80% travel, including frequent overnight trips and weekend events.
What will you do?
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Bring Our Products to Life – Lead hands-on product demonstrations and explain saltwater fishing equipment, techniques, and applications in ways that connect with anglers and retail associates.
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Represent Our Brands – Engage consumers and customers at trade shows, fishing events, retail locations, and major consumer shows. Build relationships, answer product questions, and help anglers choose equipment that fits their needs.
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Execute Memorable Events – Plan and coordinate assigned events, including ICAST and regional shows. Manage logistics, product displays, promotional materials, vendor coordination, setup, and on-site execution.
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Support Our Retail Partners – Deliver product training, improve merchandising and product presentation, and execute account-specific promotions that support sales and strengthen our presence in stores.
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Partner with Sales & Marketing – Coordinate field activities with sales priorities, product launches, and national marketing plans. Share local opportunities and help tailor programs to specific accounts and markets.
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Bring Back Field Insights – Gather feedback from anglers, dealers, and retail teams on product performance, fishing trends, and competitor activity. Turn those observations into practical recommendations.
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Track Results & Resources – Manage assigned budgets, event materials, and demonstration equipment. Report on participation, customer feedback, sales opportunities, and results to improve future activities.
What makes you a great catch?
You’re a knowledgeable saltwater angler who enjoys talking gear, teaching others, and building relationships. You can confidently explain how products perform in real fishing situations and adapt your approach for an experienced captain, a retail associate, or someone new to the sport. You’re organized, comfortable working independently, and ready for a role that keeps you on the road.
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Strong, hands-on saltwater fishing experience and equipment knowledge are required. You understand rods, reels, line, terminal tackle, and lures, and can explain how to match equipment to target species, techniques, and conditions.
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Two or more years of related experience in field marketing, fishing or outdoor retail, sales, product training, events, or a similar customer-facing role preferred.
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Confident presentation and communication skills, with the ability to demonstrate products, train groups, and build enthusiasm for our brands.
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Strong planning and follow-through, including the ability to coordinate travel, event schedules, materials, and expenses.
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A practical understanding of retail merchandising, promotions, and how product education supports sales.
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Proficiency with Microsoft Word, Excel, and PowerPoint.
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Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent relevant experience welcomed.
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Ability and willingness to travel approximately 80% of the time, including frequent overnight travel and weekend events.
About Pure Fishing, Inc.
Building the World’s Best Fishing Company, One Brand at a Time
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson™, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®.
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is a leader in outdoor and recreational lifestyle products.
Pure Fishing is committed to creating a great work environment. Discover career opportunities and see what a great place Pure Fishing is to work.