About Pure Fishing

Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.

Manager, Trade Marketing

Location: Columbia, SC

Join our team as Manager, Trade Marketing at Pure Fishing!

Are you ready to cast your line for an amazing career opportunity? At Pure Fishing, we’re dedicated to creating top-tier fishing gear and outdoor products—and we’re searching for a talented Manager, Trade Marketing like YOU to help us reel in success!

What will you do?

• Develop and execute innovative sales strategies to achieve revenue and growth objectives across key business channels.
• Translate consumer, angler, and shopper insights into effective in-store and channel strategies, creating opportunities for sustainable growth.
• Lead trade readiness for new product launches including sell-in materials, retailer toolkits, and merchandising support.
• Plan and manage trade promotions, pricing strategies, and retailer programs to drive sell-through.
• Collaborate with Sales, Marketing, Finance, Operations, and Supply Chain teams to align strategies and drive results.
• Monitor forecasts, track product performance, and guide strategic decision-making.
• Lead the Trade Marketing team for the North American Dealer business while creating best-practice tools and centralized resources.
• Create and share sales reports, deliver insights, and refine strategies based on industry trends and consumer preferences.

What makes you a great catch?

You’re a strategic thinker who loves turning data into winning strategies! Your passion for Trade Marketing is matched by your ability to lead, analyze, and inspire. You bring an analytical mindset, excellent organizational skills, and determination for finding growth opportunities. With your knack for collaboration and love of a challenge, you’re the go-to person for driving sustainable business success.

Why you will love it here:

• You’ll be at the heart of exciting growth initiatives, working with a team that values innovation and collaboration.
• Your ideas and insights will shape the future of the North American dealer network.
• You’ll enjoy working cross-functionally with brilliant minds in Finance, Marketing, Operations, and Supply Chain.
• This role combines strategic thinking, dynamic teamwork, and the chance to make a real impact.
• Did we mention travel? You’ll have the opportunity to explore new places while contributing to the company’s growth (20% travel required).

Your work environment:

Imagine an energetic and collaborative atmosphere where data-driven decisions meet creative problem-solving. You’ll lead Dealer strategy within the Trade Marketing team and partner with other departments to align action plans and achieve targets. Expect a mix of hands-on leadership, insightful analytics, and opportunities to present in customer meetings.

What you’ll need to succeed:

• Education: A bachelor’s degree in business, marketing, or a related field.
• Experience: 3-5 years in trade marketing, sales planning, forecasting, or retail.
• Skills: Leadership, strategic thinking, data interpretation, project management, and communication expertise.
• Mindset: Analytical, adaptable, and always eager to learn.
• Tools: Proficiency with CRM systems, forecasting software, and data analytics tools including Excel.
• Bonus: A proactive attitude and a talent for turning insights into action!

If you’re ready to join a company that’s casting out big opportunities, we’d love to have you on our team. Let’s work together to bring the best fishing products to anglers around the world!