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Plano Synergy Strengthens Technology and Marketing Departments

Plano Synergy Strengthens Technology and Marketing Departments

Grand Prairie, TX - Plano Synergy is proud to announce the hiring of Ray Dikun as Director of Technology and the promotion of Andy Baumbach to Director of Brand Marketing and Angelica Vazquez to Associate Marketing Manager.

Dikun comes to Plano Synergy with the passion for bringing cutting-edge technology to products that afford customers the advantage they require. Dikun wields 28 years of experience in consumer electronics and technological product development. He was formerly the Vice President and General Manager of Blackberry's US operations located in Irving, TX and spent over 12 years as an executive. During his tenure, he was responsible for the Curve, Storm and Playbook products. Before Blackberry, Ray served at Motorola as Senior Director of Engineering for more than 15 years - developing products from the Bravo Pager to the 3G Razr.

"We are thrilled to have Ray on our team. His combination of experience and love of the outdoors is a perfect fit for our organization - I believe he will be a catalyst for innovation in Plano Synergy's future," says Brady Arview, Vice President of the Hunting Division. "He has already made a significant impact in the short amount of time he has been at Plano Synergy, and we expect more great innovations to come."

"It is an incredible opportunity to drive technology into the sporting arena that I love," states Dikun. "Plano Synergy is a unique situation where technologies and innovation can be leveraged across a multitude of brands and pursuits. It is truly one of the most collaborative places I've ever been."

Promoted from Corporate Marketing & Design Manager, Andy Baumbach is Plano Synergy's new Director of Marketing for all hunt brands. Baumbach will lead critical marketing activities in support of the company's established hunting brands, including oversight of product promotions, catalog and asset creation, trade show representation, advertising, social media, editorial outreach and more.

"Having been a part of the Plano Synergy team for some time now, I have so much respect for the brands, the people, and the dedication of bringing the best possible products to our customers," Baumbach says. "As we launch into 2020, I'm confident that our team will continue to build consumer demand through thoughtfully-designed products and well-executed marketing and communications strategies."

Angelica Vazquez, now Associate Marketing Manager, will assist in the execution of marketing initiatives across all brands in the portfolio. In her newly expanded role, Vazquez will be a key facilitator in the implementation of timely marketing strategies while supporting Baumbach for hunting brands and Chris Russell, Director of Marketing - Fish.

"I appreciate the opportunity to expand my role at Plano Synergy," Vazquez comments. "I'm excited to work with such talented individuals and strategically bring innovative products to market."

"Angelica has a proven track record helping our company and brands grow," says Arview. "We are excited to see her develop in this new role and continue to execute solid marketing strategies."


Plano Synergy Holding, Inc. is the leading US manufacturer and marketer of fishing tackle boxes, archery equipment, game cameras, protective cases and other gear for hunters, anglers and outdoor enthusiasts. The company's market-leading brands include Ameristep, Avian-X, Barnett, Bloodsport, Evolved Harvest & Habitats, Flextone Game Calls, Frabill, Halo Optics, Plano, Tenzing Outdoors, Wildgame Innovations and Zink Calls. For more than a half-century, Plano Synergy brands and products inspire people to engage in outdoor pursuits throughout the world.

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Media Contacts:


Aaron McCaleb | President

770-535-6028 (p)


Morgan McCalla | Account Executive

770-535-6028 (p)