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ANTONNEAU JOINS BENTLEY AS VICE PRESIDENT OF SALES AND MARKETING

Apr 01, 2021

Bentley Pontoons announced the hiring of Joe Antonneau to Vice President of Sales and Marketing. Antonneau will report directly to Ryan Marcott who serves as President of Bentley Pontoons. “Since acquiring Bentley in August 2017, we have been assembling a strong management team, focused on offering high quality pontoons at the best value on the water,” Marcott explained. “We’re excited...

Lane Tobiassen Becomes New President of Buck Knives

Mar 31, 2021

Outdoor industry veteran Lane Tobiassen to join the team in April Buck Knives is pleased to welcome outdoor industry veteran Lane Tobiassen to the role of President. Taking the helm of companywide leadership for all core business elements from sales, marketing, finance, product development, and operations, Tobiassen will look to accelerate growth and further strengthen the iconic Buck Knives brand and its 120+ year knife making...

ORVIS WELCOMES FORMER ATHLETA, BACKCOUNTRY EXECUTIVES TO BOARD OF DIRECTORS

Mar 02, 2021

Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience. MANCHESTER, Vt. (Feb. 23, 2020) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill...

Forbes names Bass Pro Shops one of America’s Best Employers

Feb 19, 2021

Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others....

Navico appoints Tara Norton as Chief Sustainability Officer

Feb 11, 2021

Egersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands, announced the hiring of its first-ever Chief Sustainability Officer this week as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Tara Norton joins Navico as Chief Sustainability Officer from French multinational Engie...

T-H Marine Selects Chris Drahman for Sales and Marketing Leadership

Jan 27, 2021

Huntsville, AL – January 27, 2021 – T-H Marine Supplies, Inc., of Huntsville, Alabama, announces that it has selected Chris Drahman for the position of National Sales and Marketing Manager. In this role, Chris will put his considerable experience to work in meeting the needs of T-H Marine's customers, identifying business development opportunities, leading T-H Marine's sales strategies, and growing the company's brand....

Correct Craft Announces Significant Expansions

Jan 13, 2021

The left photo is the new facility in Orlando, FL and the right shows the Valdosta, GA facility. ORLANDO, FL (January 13, 2021) – Today, Correct Craft announced significant expansions at two new facilities impacting four of its brands: Nautique Boats, Supreme Boats, Ingenity, and Watershed Innovation. Correct Craft purchased a 300,000 square foot manufacturing plant across the street from its Central Florida factory...

Grundéns Hires Vice President of Marketing Ashley Williams

Jan 12, 2021

Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead an existing marketing team in all the brand’s marketing efforts, including creation of a new strategy to guide its entry into...

Blackbird Products Group Adds Senior Graphic Designer to Marketing Team

Dec 09, 2020

CINCINNATI, Ohio — Blackbird Products Group, LLC, makers of the Mammoth brand of premium rotomolded coolers and Mammoth PPE products, is pleased to announce that they have added Mary Schulte to their team as Senior Graphic Designer. Prior to joining Blackbird, Schulte spent 2 years with Buck Knives in a position as the company’s sole Graphic Designer responsible for conceptualizing and leading design creation for all...

RubLine Marketing Hires Creative Content Specialist

Dec 08, 2020

Traer, IA . – For the last 10 years Brenna has worked as a professional photographer. She started her career in photojournalism and eventually expanded into commercial work, weddings, and lifestyle photography. She moved to the area from Des Moines where she worked at Meredith Corporation as a Digital Producer. There she worked with a variety of magazine publications with their digital content needs for online editions. Her portfolio...

Stryk Group USA Announces New Hires

Dec 07, 2020

From top left to right: Samuel Ayres, James Drager, Sarah Zeno Bottom left to right: Joe Timbo & Jonathan Jonny” Goodwin Stryk Group USA Announces New Hires Amid Continued Growth BOZEMAN, Mont. (Dec. 7, 2020) — Stryk Group USA, an impact consulting company for the world’s leading hunting, camping, fishing and firearms brands, today announced the addition of five new employees across all...

TRACKER Boats to double its footprint in Bolivar, adding 300 new jobs

Nov 19, 2020

Expansion will support strong demand for award-winning SUN TRACKER pontoon boats BOLIVAR, Missouri – Bass Pro Shops and White River Marine Group is significantly expanding its TRACKER BOATS plant in Bolivar, Missouri, doubling the square footage of its manufacturing capabilities and adding 300 new manufacturing jobs to the region. The award-winning Bolivar manufacturing team produces America’s favorite boats,...

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