Skip to main content

Blog

Blog Categories

Ladson, SC  (June 17, 2021) - Z-Man recently announced the appointment of Cory Schmidt as its Media Relations and Marketing Manager. A lifelong friend of the fishing industry, Schmidt has served diverse roles over a thirty-plus-year career—including fisheries and natural resources management, fishing guide and scribe. A Colorado native, he launched his career as an enthusiastic bait-tank cleaner, commercial fly-tier and...
SPRINGFIELD, Mo. – Anything Possible™ Brands has added Terry Pederson to its leadership staff with the role of Vice President of Sales. Pederson has more than 35 years of fishing tackle manufacturing industry experience. “The growth of Anything Possible Brands in the fishing industry is greatly supported by our addition of Terry to our team,” said Anything Possible Brands President and Founder Ralph Duda III....
Tulsa, Ok  – Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national consumer...
SPRINGFIELD, Mo.  –  Anything Possible™ Brands announces the addition of John Weiss as its new Chief Executive Officer. Weiss brings his passion for the outdoors and leadership experience to direct the company in its future plans to expand product offerings designed for every angler.   “I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands...
RAPALA VMC CORPORATION APPOINTS MARCUS TWIDALE AS EXECUTIVE VICE PRESIDENT AND HEAD OF DISTRIBUTION IN USA AS WELL AS MEMBER OF THE EXECUTIVE COMMITTEE Rapala VMC Corporation today announced the appointment of Marcus Twidale to head up the distribution in USA effective January 1, 2022. Tom Mackin will step down as the Head of Distribution USA and as a member of the Executive Committee effective January 1, 2022. He will continue as a...
TULSA, Okla., May 10, 2021  — Idea Ranch has announced the addition of Corey Favier as the agency’s newest Creative Director. Favier is joining the team with 20 years of advertising experience and has built his career in the agency business in Kansas City, Boston, Chicago and Denver, working on national brands like Sprint, Jim Beam, Porsche, AutoZone, Jack Daniels, Harley-Davidson USA and Anheuser-Busch. ...
Huntsville,  AL – April 29, 2021 – T-H Marine Supplies, LLC, of Huntsville, Alabama, announces that Keith Drahman has joined the company as Aftermarket Sales Manager. Going from external sales representative to his new role at T-H Marine, Keith will now lead the company’s efforts to cultivate distribution and retail relationships, grow T-H Marine’s network within the outdoor...
Bentley Pontoons announced the hiring of Joe Antonneau to Vice President of Sales and Marketing. Antonneau will report directly to Ryan Marcott who serves as President of Bentley Pontoons. “Since acquiring Bentley in August 2017, we have been assembling a strong management team, focused on offering high quality pontoons at the best value on the water,” Marcott explained. “We’re excited...
Outdoor industry veteran Lane Tobiassen to join the team in April Buck Knives is pleased to welcome outdoor industry veteran Lane Tobiassen to the role of President. Taking the helm of companywide leadership for all core business elements from sales, marketing, finance, product development, and operations, Tobiassen will look to accelerate growth and further strengthen the iconic Buck Knives brand and its 120+ year knife making...
Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience.   MANCHESTER, Vt. (Feb. 23, 2020) —  Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill...
Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri  – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others....
Egersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands, announced the hiring of its first-ever Chief Sustainability Officer this week as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Tara Norton joins Navico as Chief Sustainability Officer from French multinational Engie...