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Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) —  Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...
CYPRESS, Calif.--- Yamaha Motor Co., Ltd. (YMC), has announced that Craig Hewitt, Chief Operating Officer of YMFUS, will be promoted to President and CEO effective February 1, 2022. Hewitt joined Yamaha in 2020 to support the company’s continued growth in the Powersports and Marine segments. Prior to joining Yamaha, he served as CEO of Carfinance.com, a direct-to-consumer auto finance platform dedicated to a seamless digital...
Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General...
SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Taryn Ryan as Global Head of Marketing. With over a decade of comprehensive brand and product go-to-market experience, Ryan brings her passion, creativity, integrity and entrepreneurial spirt to further drive strategy, growth, and brand awareness...
DENVER --  Today, the Colorado Office of Economic Development and International Trade (OEDIT) named Conor Hall as the new Outdoor Recreation Industry Office (OREC) Director.  “Outdoor recreation is not only a key pillar of Colorado’s economy but also a major contributor to our quality of life, mental health and physical health. I am thrilled to join OEDIT and partner with Colorado communities, and our world...
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.   Acosta brings a deep knowledge and connection to...
DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President,  The North Face ® . Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022. Otto will report to VF Chairman, President and CEO, Steve Rendle, and serve on VF’s Executive Leadership...
For the past few seasons, with words and actions, Major League Fishing (MLF) Senior Director of Operations Bill Taylor had laid the groundwork for his departure from the duties he’s overseen and controlled since 2001. Taylor made it official this week, as MLF announced that the longest-tenured tournament director in the company’s history is stepping away.   Taylor, who was the tournament director for the Tackle...
FORT LAUDERDALE, Fla. – West Marine, Inc. the nation’s leading omni-channel provider of products, services, and expertise for the marine aftermarket, announces the appointment of Cheryl Miller as Chief Financial Officer.  She joins the company’s senior leadership team and reports to Eric Kufel, CEO. “We are thrilled to welcome Cheryl to the West Marine team,” said Eric Kufel, CEO of West Marine....
ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson announced he will step down as President and CEO on December 31, 2021, and will retire on February 28, 2022. Peterson’s retirement comes as RBFF continues its mission to increase participation in recreational boating and fishing, thereby helping to conserve and restore aquatic natural resources throughout the U.S....
KENNESAW, Ga.– Marc Castillo is the new General Manager of G3® Boats, an independently operated subsidiary of Yamaha U.S. Marine Business Unit that produces aluminum and pontoon boats, effective immediately. Castillo replaces Terry Ickes, who is retiring from G3 after 21 years. A 25-year marine industry veteran, Castillo previously served as the Director of Development, Operations, Fabrication and Engineering for SAFE®...
Omnia Fishing is excited to announce the addition of Mark Prondzinski as the new Head of Product.  The company is making significant investments in its technology and platform to help customers get the right products for success on the water. Mark will lead that charge.   Mark has over 20 years experience as a technology entrepreneur and web and mobile product leader. Prior to joining the Omnia Fishing team, Mark led...