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Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) —  Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For...
CYPRESS, Calif.--- Yamaha Motor Co., Ltd. (YMC), has announced that Craig Hewitt, Chief Operating Officer of YMFUS, will be promoted to President and CEO effective February 1, 2022. Hewitt joined Yamaha in 2020 to support the company’s continued growth in the Powersports and Marine segments. Prior to joining Yamaha, he served as CEO of Carfinance.com, a direct-to-consumer auto finance platform dedicated to a seamless digital...
DENVER--VF Corporation today announced that it has appointed Nicole Otto to the position of Global Brand President,  The North Face ® . Otto joins VF following a successful 16-year career at Nike and will succeed Steve Murray, who is retiring and returning to the UK. The leadership transition will be effective June 2022. Otto will report to VF Chairman, President and CEO, Steve Rendle, and serve on VF’s Executive Leadership...
ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson announced he will step down as President and CEO on December 31, 2021, and will retire on February 28, 2022. Peterson’s retirement comes as RBFF continues its mission to increase participation in recreational boating and fishing, thereby helping to conserve and restore aquatic natural resources throughout the U.S....
CHANDA WILL WORK WITH RBFF LEADERSHIP TO INCREASE FISHING & BOATING PARTICIPATION   ALEXANDRIA, VA (September 30, 2021)  –The Recreational Boating & Fishing Foundation (RBFF) today announced Dave Chanda as the organization’s new President and Chief Executive Officer. In his new role, Chanda will manage all aspects of RBFF operations and assume responsibility for meeting the strategic goals set by RBFF...
METTAWA, Ill. –  Brunswick Corporation (NYSE: BC) announced that Kris Neff has been named President, Boston Whaler and Nick Stickler has been appointed Vice President of Category Management and Strategic Planning at Mercury Marine. Both announcements are effective immediately. Neff joined Brunswick in 2005 and over the past 16 years, has excelled in a variety of roles of increasing responsibility across many divisions. Most...
Charleston, SC –  Edwin Lewis, Chairman & CEO of Marolina Outdoor Inc. has announced effective immediately, Pete Angle will move from his current position of Chief Marketing Officer to serve as the company’s President. In addition, Mike Cottell, current Executive Vice President of Manufacturing and Supply Chain for Marolina, will serve as Chief Operations Officer. Lewis is pleased to add Chris Russell as Vice President...
BOZEMAN, Mont. –  Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer. The decision to elevate the role that leads product merchandising, design, development, and innovation was greatly influenced by the increased interest in fishing since the Spring of 2020, paired with SIMMS’...
BIRMINGHAM, Ala. — After 10 years serving as CEO of B.A.S.S., Bruce Akin will be retiring September 30, company officials announced today. B.A.S.S. Chairman Chase Anderson will be assuming responsibility for the organization’s day-to-day operations and serving as CEO. Over the past year, Akin oversaw the beginning of a new multiyear television deal with FOX Sports, which ensured live broadcast coverage for every Elite Series...
SPRINGFIELD, Mo.  –  Anything Possible™ Brands announces the addition of John Weiss as its new Chief Executive Officer. Weiss brings his passion for the outdoors and leadership experience to direct the company in its future plans to expand product offerings designed for every angler.   “I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands...
RAPALA VMC CORPORATION APPOINTS MARCUS TWIDALE AS EXECUTIVE VICE PRESIDENT AND HEAD OF DISTRIBUTION IN USA AS WELL AS MEMBER OF THE EXECUTIVE COMMITTEE Rapala VMC Corporation today announced the appointment of Marcus Twidale to head up the distribution in USA effective January 1, 2022. Tom Mackin will step down as the Head of Distribution USA and as a member of the Executive Committee effective January 1, 2022. He will continue as a...
Outdoor industry veteran Lane Tobiassen to join the team in April Buck Knives is pleased to welcome outdoor industry veteran Lane Tobiassen to the role of President. Taking the helm of companywide leadership for all core business elements from sales, marketing, finance, product development, and operations, Tobiassen will look to accelerate growth and further strengthen the iconic Buck Knives brand and its 120+ year knife making...