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Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience.   MANCHESTER, Vt. (Feb. 23, 2020) —  Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill...
Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri  – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others....
BOZEMAN, MT. – AFFTA is pleased to announce that it has hired Whitney Tilt as the first-ever Executive Director for the AFFTA Fisheries Fund. Tilt was selected from more than 40 candidates to take the helm of the non-profit conservation organization, spearheading its strategic direction and growth. The Fisheries Fund, as a separate 501(C)3 with revenue managed separate from AFFTA membership dues, is the granting...
For Immediate Release (North Adams, MA): North Point Brands, parent entity to Cheeky Fishing and Wingo Outdoors, is adding fishing industry veteran Peter Vandergrift to its growing team. Vandergrift will be assuming the role of Chief Marketing Officer (CMO) for both Cheeky Fishing and Wingo Outdoor brands. Vandergrift is joining the company after a seven-year run with Costa Sunglasses as Freshwater Community Manager, where he led...
ASHLAND, ORE. – Loon Outdoors welcomes the expertise of Hogan Brown to lead its marketing efforts. With products that perform both on and off the water, Loon has seen significant growth in its business leading it to require expanded capability marketing to anglers across the globe. As an only-child growing up on the Lower Yuba River in northern California, Brown took to solo activities like fly fishing and playing...