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Key Changes for Marolina Outdoor Corporate Team

Sep 14, 2021

Charleston, SC – Edwin Lewis, Chairman & CEO of Marolina Outdoor Inc. has announced effective immediately, Pete Angle will move from his current position of Chief Marketing Officer to serve as the company’s President. In addition, Mike Cottell, current Executive Vice President of Manufacturing and Supply Chain for Marolina, will serve as Chief Operations Officer. Lewis is pleased to add Chris Russell as Vice President...

Jordan Wand Joins Simms Fishing as Chief Product Officer

Aug 25, 2021

BOZEMAN, Mont. – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer. The decision to elevate the role that leads product merchandising, design, development, and innovation was greatly influenced by the increased interest in fishing since the Spring of 2020, paired with SIMMS’...

Cory Schmidt Appointed to Media Relations and Marketing Manager Role at Z-Man

Jun 17, 2021

Ladson, SC (June 17, 2021) - Z-Man recently announced the appointment of Cory Schmidt as its Media Relations and Marketing Manager. A lifelong friend of the fishing industry, Schmidt has served diverse roles over a thirty-plus-year career—including fisheries and natural resources management, fishing guide and scribe. A Colorado native, he launched his career as an enthusiastic bait-tank cleaner, commercial fly-tier and...

Anything Possible Brands Names Pederson VP of Sales

Jun 09, 2021

SPRINGFIELD, Mo. – Anything Possible™ Brands has added Terry Pederson to its leadership staff with the role of Vice President of Sales. Pederson has more than 35 years of fishing tackle manufacturing industry experience. “The growth of Anything Possible Brands in the fishing industry is greatly supported by our addition of Terry to our team,” said Anything Possible Brands President and Founder Ralph Duda III....

Navico Annouces Kim Rodriguez as New Americas PR Manager

Jun 07, 2021

Tulsa, Ok – Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national consumer...

John Weiss Joins Anything Possible Brands as New CEO

May 28, 2021

SPRINGFIELD, Mo. – Anything Possible™ Brands announces the addition of John Weiss as its new Chief Executive Officer. Weiss brings his passion for the outdoors and leadership experience to direct the company in its future plans to expand product offerings designed for every angler. “I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands...

Rapala VMC Corporation Appoints Marcus Twidale To Executive Roles; Mackin to Retire at End of The Year

May 11, 2021

RAPALA VMC CORPORATION APPOINTS MARCUS TWIDALE AS EXECUTIVE VICE PRESIDENT AND HEAD OF DISTRIBUTION IN USA AS WELL AS MEMBER OF THE EXECUTIVE COMMITTEE Rapala VMC Corporation today announced the appointment of Marcus Twidale to head up the distribution in USA effective January 1, 2022. Tom Mackin will step down as the Head of Distribution USA and as a member of the Executive Committee effective January 1, 2022. He will continue as a...

Idea Ranch Welcomes Corey Favier As Creative Director

May 10, 2021

TULSA, Okla., May 10, 2021 — Idea Ranch has announced the addition of Corey Favier as the agency’s newest Creative Director. Favier is joining the team with 20 years of advertising experience and has built his career in the agency business in Kansas City, Boston, Chicago and Denver, working on national brands like Sprint, Jim Beam, Porsche, AutoZone, Jack Daniels, Harley-Davidson USA and Anheuser-Busch. ...

Keith Drahman Joins T-H Marine as Aftermarket Sales Manager

May 03, 2021

Huntsville, AL – April 29, 2021 – T-H Marine Supplies, LLC, of Huntsville, Alabama, announces that Keith Drahman has joined the company as Aftermarket Sales Manager. Going from external sales representative to his new role at T-H Marine, Keith will now lead the company’s efforts to cultivate distribution and retail relationships, grow T-H Marine’s network within the outdoor...

Antonneau Joins Bentley as Vice President of Sales and Marketing

Apr 01, 2021

Bentley Pontoons announced the hiring of Joe Antonneau to Vice President of Sales and Marketing. Antonneau will report directly to Ryan Marcott who serves as President of Bentley Pontoons. “Since acquiring Bentley in August 2017, we have been assembling a strong management team, focused on offering high quality pontoons at the best value on the water,” Marcott explained. “We’re excited...

Lane Tobiassen Becomes New President of Buck Knives

Mar 31, 2021

Outdoor industry veteran Lane Tobiassen to join the team in April Buck Knives is pleased to welcome outdoor industry veteran Lane Tobiassen to the role of President. Taking the helm of companywide leadership for all core business elements from sales, marketing, finance, product development, and operations, Tobiassen will look to accelerate growth and further strengthen the iconic Buck Knives brand and its 120+ year knife making...

ORVIS WELCOMES FORMER ATHLETA, BACKCOUNTRY EXECUTIVES TO BOARD OF DIRECTORS

Mar 02, 2021

Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience. MANCHESTER, Vt. (Feb. 23, 2020) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill...

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