RapalaVMC Hires Kyle Wood as Product Manager

Minnetonka, Minnesota – Kyle Wood has joined RapalaVMC as Product Manager from Major League Fishing (MLF), where he served as senior manager of digital production.

In his new role at RapalaVMC, Wood will oversee the management of selected Rapala and Storm hardbaits, and Williamson lures. In addition, RapalaVMC will rely on Wood for his insights to grow RapalaVMC’s relationships with bass anglers based on his 11 years of experience with the FLW and MLF bass fishing tours, for which he developed written, audio and video content.

“I am so excited to join the RapalaVMC team,” said Wood, who grew up in Eden Prairie, Minnesota, and attended Iowa State University where he received a degree in animal science. “I’ve grown up fishing with Rapala lures, I’ve loved looking for the Rapala billboards along the highway and watching the Lindners on TV fishing with Rapala lures. Honestly, this is a dream-come-true job for me.”

“We are super excited to add Kyle to the Rapala product development team,” said Greg Lorenz, Director of Product Development for RapalaVMC. “We are investing in the future of Rapala by adding strong talent like Kyle to our team. Kyle’s experience in covering bass fishing, as well as his passion and knowledge of fishing for other species, makes him a great fit for managing Rapala respected brand projects.”

In addition to being a bass fishing fanatic, Wood also enjoys ice fishing, pheasant hunting and turkey hunting. Wood was president of the Iowa State Fishing Club and competed in collegiate bass tournaments as well as the Minnesota Team Tournament Trail conducted by the Minnesota B.A.S.S. Nation.

When he’s not spending time communicating fishing or actually fishing, Wood and his wife, Emily, have their hands full raising their 1-1/2-year-old daughter.

About Rapala

Rapala was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala has grown from humble beginnings to become a market leader in the fishing tackle industry. The brand’s functionality and high quality are known by fishermen worldwide. Rapala maintains strict standards of craftsmanship while delivering its fishing products to anglers in more than 130 countries.