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Charleston, SC –  Edwin Lewis, Chairman & CEO of Marolina Outdoor Inc. has announced effective immediately, Pete Angle will move from his current position of Chief Marketing Officer to serve as the company’s President. In addition, Mike Cottell, current Executive Vice President of Manufacturing and Supply Chain for Marolina, will serve as Chief Operations Officer. Lewis is pleased to add Chris Russell as Vice President...
BOZEMAN, Mont. –  Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer. The decision to elevate the role that leads product merchandising, design, development, and innovation was greatly influenced by the increased interest in fishing since the Spring of 2020, paired with SIMMS’...
BIRMINGHAM, Ala. — After 10 years serving as CEO of B.A.S.S., Bruce Akin will be retiring September 30, company officials announced today. B.A.S.S. Chairman Chase Anderson will be assuming responsibility for the organization’s day-to-day operations and serving as CEO. Over the past year, Akin oversaw the beginning of a new multiyear television deal with FOX Sports, which ensured live broadcast coverage for every Elite Series...
Shimano North America Fishing is proud to announce the newest addition to its sales team. Ethan Cox, a 2012 Collegiate Bass National Champion and seven-year Shimano veteran, will be the new freshwater sales manager in the Southeast region of the United States. “My work with Shimano began with the Shimano Experience Team in 2014,” remarks Cox. “We traveled around the country to promote and educate about Shimano...
Ladson, SC  (June 17, 2021) - Z-Man recently announced the appointment of Cory Schmidt as its Media Relations and Marketing Manager. A lifelong friend of the fishing industry, Schmidt has served diverse roles over a thirty-plus-year career—including fisheries and natural resources management, fishing guide and scribe. A Colorado native, he launched his career as an enthusiastic bait-tank cleaner, commercial fly-tier and...
SPRINGFIELD, Mo. – Anything Possible™ Brands has added Terry Pederson to its leadership staff with the role of Vice President of Sales. Pederson has more than 35 years of fishing tackle manufacturing industry experience. “The growth of Anything Possible Brands in the fishing industry is greatly supported by our addition of Terry to our team,” said Anything Possible Brands President and Founder Ralph Duda III....
SPRINGFIELD, Mo.  –  Anything Possible™ Brands announces the addition of John Weiss as its new Chief Executive Officer. Weiss brings his passion for the outdoors and leadership experience to direct the company in its future plans to expand product offerings designed for every angler.   “I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands...
RAPALA VMC CORPORATION APPOINTS MARCUS TWIDALE AS EXECUTIVE VICE PRESIDENT AND HEAD OF DISTRIBUTION IN USA AS WELL AS MEMBER OF THE EXECUTIVE COMMITTEE Rapala VMC Corporation today announced the appointment of Marcus Twidale to head up the distribution in USA effective January 1, 2022. Tom Mackin will step down as the Head of Distribution USA and as a member of the Executive Committee effective January 1, 2022. He will continue as a...
Huntsville,  AL – April 29, 2021 – T-H Marine Supplies, LLC, of Huntsville, Alabama, announces that Keith Drahman has joined the company as Aftermarket Sales Manager. Going from external sales representative to his new role at T-H Marine, Keith will now lead the company’s efforts to cultivate distribution and retail relationships, grow T-H Marine’s network within the outdoor...
Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience.   MANCHESTER, Vt. (Feb. 23, 2020) —  Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill...
Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri  – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others....
Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead an existing marketing team in all the brand’s marketing efforts, including creation of a new strategy to guide its entry into...