Blog

RapalaVMC Hires Kyle Wood as Product Manager

Jun 10, 2022

Minnetonka, Minnesota – Kyle Wood has joined RapalaVMC as Product Manager from Major League Fishing (MLF), where he served as senior manager of digital production. In his new role at RapalaVMC, Wood will oversee the management of selected Rapala and Storm hardbaits, and Williamson lures. In addition, RapalaVMC will rely on Wood for his insights to grow RapalaVMC’s relationships with bass anglers based on his 11 years of experience...

Wired2Fish.com Promotes Kobie Koenig To Content Creator and Social Media Lead

May 02, 2022

Grand Rapids, MN – Wired2fish, Inc. Is excited to announce that they are bringing on intern Kobie Koenig (aka ‘the Intern that never left’) as a full-time team member. A recent graduate of Bemidji State University, Kobie has been an invaluable asset to the Wired2fish team, and a welcome full-time addition to their crew as Content Creator and Social Media lead. “We have worked for several years with Kobie as an intern with Wired2fish,”...

ORVIS Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

Feb 08, 2022

Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For 165 years we’ve led...

Rather Outdoors Hires Industry Veteran Zack Swanson as Sr. Vice President of Brand Management

Feb 01, 2022

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager. While shepherding...

Costa Sunglasses Hires John Acosta as VP of Marketing

Jan 11, 2022

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business. Acosta brings a deep knowledge and connection to the fishing...

MLF Senior Director of Operations Bill Taylor Retires

Jan 07, 2022

For the past few seasons, with words and actions, Major League Fishing (MLF) Senior Director of Operations Bill Taylor had laid the groundwork for his departure from the duties he’s overseen and controlled since 2001. Taylor made it official this week, as MLF announced that the longest-tenured tournament director in the company’s history is stepping away. Taylor, who was the tournament director for the Tackle Warehouse Pro Circuit...

West Marine Names New Chief Financial Officer, Cheryl Miller

Jan 05, 2022

FORT LAUDERDALE, Fla. – West Marine, Inc. the nation’s leading omni-channel provider of products, services, and expertise for the marine aftermarket, announces the appointment of Cheryl Miller as Chief Financial Officer. She joins the company’s senior leadership team and reports to Eric Kufel, CEO. “We are thrilled to welcome Cheryl to the West Marine team,” said Eric Kufel, CEO of West Marine. “Cheryl brings a wealth of financial...

RBFF President And CEO Frank Peterson Announces Retirement

Oct 26, 2021

ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson announced he will step down as President and CEO on December 31, 2021, and will retire on February 28, 2022. Peterson’s retirement comes as RBFF continues its mission to increase participation in recreational boating and fishing, thereby helping to conserve and restore aquatic natural resources throughout the U.S. Since joining...

Omnia Fishing Hires Mark Prondzinski as Head of Product

Oct 04, 2021

Omnia Fishing is excited to announce the addition of Mark Prondzinski as the new Head of Product. The company is making significant investments in its technology and platform to help customers get the right products for success on the water. Mark will lead that charge. Mark has over 20 years experience as a technology entrepreneur and web and mobile product leader. Prior to joining the Omnia Fishing team, Mark led the Product Team at...

Key Changes for Marolina Outdoor Corporate Team

Sep 14, 2021

Charleston, SC – Edwin Lewis, Chairman & CEO of Marolina Outdoor Inc. has announced effective immediately, Pete Angle will move from his current position of Chief Marketing Officer to serve as the company’s President. In addition, Mike Cottell, current Executive Vice President of Manufacturing and Supply Chain for Marolina, will serve as Chief Operations Officer. Lewis is pleased to add Chris Russell as Vice President of Marketing for...

Jordan Wand Joins Simms Fishing as Chief Product Officer

Aug 25, 2021

BOZEMAN, Mont. – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer. The decision to elevate the role that leads product merchandising, design, development, and innovation was greatly influenced by the increased interest in fishing since the Spring of 2020, paired with SIMMS’ continued focus on building...

B.A.S.S. CEO Bruce Akin Retires

Aug 16, 2021

BIRMINGHAM, Ala. — After 10 years serving as CEO of B.A.S.S., Bruce Akin will be retiring September 30, company officials announced today. B.A.S.S. Chairman Chase Anderson will be assuming responsibility for the organization’s day-to-day operations and serving as CEO. Over the past year, Akin oversaw the beginning of a new multiyear television deal with FOX Sports, which ensured live broadcast coverage for every Elite Series event and the...

Blog Categories