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Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead an existing marketing team in all the brand’s marketing efforts, including creation of a new strategy to guide its entry into...
From top left to right: Samuel Ayres, James Drager, Sarah Zeno Bottom left to right: Joe Timbo & Jonathan Jonny” Goodwin Stryk Group USA Announces New Hires Amid Continued Growth BOZEMAN, Mont. (Dec. 7, 2020) —  Stryk Group USA, an impact consulting company for the world’s leading hunting, camping, fishing and firearms brands, today announced the addition of five new employees across all...
The Scandinavian fishing tackle brand Westin is on the forefront of the European predator tackle industry, continuously launching a steady stream of innovative, long lasting and fish catching products. This is the Danish based brands DNA, a DNA shared by Nilsson. “After 9 years working for Westin as a sale representative, it is time for Westin to take the lead and adapt,” Daniel Nilsson declares. “My job has evolved in...
SPRINGFIELD, Missouri  – Bass Pro Shops and Cabela’s is gearing up for the holiday season across America, hiring 7,000 seasonal workers at a National Hiring Day event on Thursday, Oct. 15. As North America’s premier outdoor company with a significant commitment to conservation, Bass Pro Shops and Cabela’s team members have earned a reputation as the “World’s Foremost Outfitters” for their role...
For Immediate Release (North Adams, MA): North Point Brands, parent entity to Cheeky Fishing and Wingo Outdoors, is adding fishing industry veteran Peter Vandergrift to its growing team. Vandergrift will be assuming the role of Chief Marketing Officer (CMO) for both Cheeky Fishing and Wingo Outdoor brands. Vandergrift is joining the company after a seven-year run with Costa Sunglasses as Freshwater Community Manager, where he led...
Gjøvik, Norway — Kenni Riise (43) has been appointed as the new CEO of the Verdane and Ard Group owned Mustad as of October 1, 2020. Kenni Riise has gained extensive experience from several CEO and senior management roles from international brands from both mono- and multi-brand perspectives. In addition to his extensive commercial brand and market insight, he has a strong Supply Chain background, holding a Master’s in...
ASHLAND, ORE. – Loon Outdoors welcomes the expertise of Hogan Brown to lead its marketing efforts. With products that perform both on and off the water, Loon has seen significant growth in its business leading it to require expanded capability marketing to anglers across the globe. As an only-child growing up on the Lower Yuba River in northern California, Brown took to solo activities like fly fishing and playing...
Lake Wales, Fla. — A Band of Anglers, the umbrella corporation overseeing several fishing tackle brands including Ocean Born, Engage, and Hyperlastics, has named Barry Stockhaus its General Sales Manager for the Americas. Patrick Sébile, the legendary tackle designer and founder of A Band of Anglers, Inc., led the search and called Stockhaus “my first choice to help lead the company when we started more than two years...