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Primary Arms Names Miranda Cook Dir. of Marketing

Primary Arms Names Miranda Cook Dir. of Marketing

HOUSTON, TEXAS – Primary Arms is proud to announce the addition of Miranda Cook as their new Director of Marketing, leading the primary marketing strategy across all Primary Arms business groups.

“I’m honored to be part of the Primary Arms team. Currently, the company’s strong forward momentum presents a wide range of opportunity, and I hope to help expand the brand’s market share throughout its reach.”

Miranda joins Primary Arms with many years of experience as a consultant within the firearms industry. With a wide array of experience with companies ranging from start-ups to large-scale corporations, Miranda’s expertise will provide Primary Arms a firm backing through its rapid growth.

“It is rare that a candidate checks all the boxes, but Miranda does that and more,” said Marshall Lerner, CEO of Primary Arms. “Her depth of industry experience and strong leadership skills come at the perfect time for Primary Arms. Our online retail arm continues to expand its product offerings, while our Optics Division experiences unprecedented international growth. With the continued development of our LE/MIL Program, we’re happy to have such a comprehensive leader on our team.”

Miranda’s responsibilities will focus on establishing the overarching Primary Arms marketing strategy, including key aspects of brand, promotion, and positioning. Miranda’s leadership will be a key driver in Primary Arms’ presence within the industry as a manufacturer and retailer alike.

About Primary Arms

Started in 2007, Primary Arms began as an optics manufacturer focused on delivering the absolute best performance optics for any budget. Today, Primary Arms continues that legacy, expanding to provide best-in-class service for wholesale, LE/MIL sales, and online retail. Wherever your needs lie Primary Arms wants to be your first choice and favorite partner.

For more information on Primary Arms, visit the company website at or contact:

Dina Sanders

Brand Marketing Manager