EUGENE, OR – Pure Archery Group announces Sales Operations and Key Account Manager Jeff Eastburn to take on the role of Octane Product Manager.
In Eastburn’s 15 years archery industry experience, he has been an integral part of strategic teams ranging from Engineering, Supply Chain, Marketing and Sales. Currently, he serves as the Sales Operations and Key Accounts Manager, and will retain those duties with the addition of the Octane Product Manager. Under this role, he will lead the Octane Product line by determining customer requirements through research on market demands, resulting in development of new product, positioning, and the go-to-market strategy.
“I am honored to be moving into this new role and look forward to the new challenges it will bring. Octane has been a part of the Pure Archery Group of brands for the past 11 years and I am looking forward to help take this brand to next level with our accomplished teams” Eastburn said.
Dave Parker, Pure Archery Group Vice President of Product Marketing, added “Jeff has a strong understanding of consumer’s needs and a wealth of archery experience. I am excited to have him on the team, leading the Octane and Bowtech accessory brands into the future.”
About the Pure Archery Group: Pure Archery Group products are the solution in premium archery equipment to suit the needs of any archer.
We feature a diverse group of premium brands that provide accuracy-focused, performance-driven, and durable archery products. This includes the most accurate compound bows suited for nearly every archer in our Bowtech and Diamond brands, as well as premium crossbows by Excalibur. To further round out our line, we offer the industry-leading, accuracy-enhancing archery accessories from Black Gold sights, Tight Spot quivers, Ripcord arrow rests, and Octane.
Pure Archery Group. An entire company obsessed with accuracy.