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St. Croix Rod Adds Kornacki to Marketing Team

St. Croix Rod Adds Kornacki to Marketing Team

Park Falls, WI – St. Croix Rod, makers of the Best Rods on Earth®, announce the hiring of Stephen Kornacki as Digital Marketing Manager.

St. Croix Director of Marketing, Jesse Simpkins, says the new position was primarily created to strengthen St. Croix’s ongoing contact and interaction with anglers. “Talking with anglers at shows, through email and on the phone will always be very important to us, but digital interactions via social media and our website are increasing rapidly,” Simpkins says. “We created this position, largely, to make sure we are giving our anglers the best possible online experience – whether that means a fully optimized website or giving anglers fast and helpful information on social media.”

Kornacki will work closely with Simpkins and the rest of the St. Croix Team in his new role. Primary duties include identifying and implementing strategic improvements to the St. Croix website, day-to-day management of the website, digital and social media strategy, and management and curation of video, photo and other digital marketing assets.

A Wisconsin native, active hunter and angler, Kornacki brings a unique mix of creative skills and industry experience to his new job at St. Croix. “I’ve worked with a number of companies in the outdoors industry over the past few years doing photography, social media content creation and management, and tradeshow representation,” says Kornacki, “I’ve learned a lot about what it takes to successfully market a brand, and the biggest part of that is having great products that people want and trust. St. Croix makes those products.”

Like many others within the walls of St. Croix’s Park Falls, Wisconsin factory and headquarters, Kornacki has a family connection to his job. “My wife is from Park Falls, so I’ve known about St. Croix Rod – its special blend of people, pride and products – for a long time,” he says. “It’s been a dream of mine to work at St. Croix since I met her ten years ago.”

Kornacki began his work with St. Croix Rod on November 1, so he’s had a couple months to acclimate. “There’s a great team in place here,” he says. “And that team includes not just St. Croix employees, but also the talented pro-staff and agencies we work with on a daily basis. Most importantly, it also includes the passionate anglers we serve. They’re the reason why everyone here works as hard and conscientiously as we do. It’s about giving anglers the upper hand in any situation.”


Coming to northern Wisconsin? We’d love to meet you, and we’d love for you to have the chance to Meet Our Machinery. Call us at 800.826.7042 or email us at to schedule a factory tour. Learn more at



About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 70 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Tidemaster®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.


Josh Lantz

Traditions Media

(219) 728-8996

Noel Vick

Traditions Media

(612) 708-7339