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Torres Jois Primary Arms As US Inside Sales, Ops Manager

Torres Jois Primary Arms As US Inside Sales, Ops Manager

HOUSTON, TEXAS – Primary Arms Optics has announced the promotion of Antonio Torres to U.S. Inside Sales and Operations Manager. In this role, Antonio will be responsible for many key functions, including managing OEM opportunities, GSA and Prime Vendor accounts, and Sales operations.

Joining Primary Arms in 2018, Antonio started as the Order Operations Specialist, where he developed a comprehensive understanding of Primary Arms Optics’ operations and product line. In 2019, he was promoted to the role of Sales Operations Specialist, taking greater responsibility across all Primary Arms Optics operations. For sales, he oversaw key customer accounts across 6 territories and all international retailers. In addition, Antonio was responsible for major equipment procurements, sales reporting analysis, and OEM arrangements. These accomplishments demonstrated Antonio’s versatile skillset and business knowledge, making him the ideal candidate for the new U.S. Inside Sales and Operations Manager position.

“Antonio is driven and takes initiative; you don’t have to tell him what should come next. He goes out and gets the job done,” says Ozge Cumberland, Primary Arms’ Senior Vice President. “He’s the colleague that knows he can have whatever he wants through his work ethics. Antonio's knowledge and experience will take our Sales Team to the next level. We are proud to see his growth within the company and to work with a valuable team player like him.”

As the new U.S. Inside Sales and Operations Manager at Primary Arms Optics, Antonio will continue to expand his portfolio of responsibilities, leading the optics sales teams while conducting strategic analysis to further expand Primary Arms’ opportunities. Antonio will continue to lead direct relationships with Primary Arms Optics customers, ensuring that they receive the best service possible.

About Primary Arms Optics
Started in 2007, Primary Arms Optics seek to provide the best optics you can get for any budget. Utilizing the highly regarded, repeatedly-proven ACSS® reticle, Primary Arms optics boast unparalleled precision and adaptability for superior performance across ranges. With four product tiers available (Classic, SLx, GLx, PLx), anyone can afford to equip themselves with the latest in optics technology. In addition, every product is backed with Primary Arms’ total commitment to customer satisfaction.


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