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RapalaVMC Hires Kyle Wood as Product Manager

Jun 10, 2022

Minnetonka, Minnesota – Kyle Wood has joined RapalaVMC as Product Manager from Major League Fishing (MLF), where he served as senior manager of digital production. In his new role at RapalaVMC, Wood will oversee the management of selected Rapala and Storm hardbaits, and Williamson lures. In addition, RapalaVMC will rely on Wood for his insights to grow RapalaVMC’s relationships with bass anglers based on his 11 years of experience...

Wired2Fish.com Promotes Kobie Koenig To Content Creator and Social Media Lead

May 02, 2022

Grand Rapids, MN – Wired2fish, Inc. Is excited to announce that they are bringing on intern Kobie Koenig (aka ‘the Intern that never left’) as a full-time team member. A recent graduate of Bemidji State University, Kobie has been an invaluable asset to the Wired2fish team, and a welcome full-time addition to their crew as Content Creator and Social Media lead. “We have worked for several years with Kobie as an intern with Wired2fish,”...

Rather Outdoors Hires Industry Veteran Zack Swanson as Sr. Vice President of Brand Management

Feb 01, 2022

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager. While shepherding...

MLF Senior Director of Operations Bill Taylor Retires

Jan 07, 2022

For the past few seasons, with words and actions, Major League Fishing (MLF) Senior Director of Operations Bill Taylor had laid the groundwork for his departure from the duties he’s overseen and controlled since 2001. Taylor made it official this week, as MLF announced that the longest-tenured tournament director in the company’s history is stepping away. Taylor, who was the tournament director for the Tackle Warehouse Pro Circuit...

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