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RapalaVMC Hires Kyle Wood as Product Manager

Jun 10, 2022

Minnetonka, Minnesota – Kyle Wood has joined RapalaVMC as Product Manager from Major League Fishing (MLF), where he served as senior manager of digital production. In his new role at RapalaVMC, Wood will oversee the management of selected Rapala and Storm hardbaits, and Williamson lures. In addition, RapalaVMC will rely on Wood for his insights to grow RapalaVMC’s relationships with bass anglers based on his 11 years of experience...

Wired2Fish.com Promotes Kobie Koenig To Content Creator and Social Media Lead

May 02, 2022

Grand Rapids, MN – Wired2fish, Inc. Is excited to announce that they are bringing on intern Kobie Koenig (aka ‘the Intern that never left’) as a full-time team member. A recent graduate of Bemidji State University, Kobie has been an invaluable asset to the Wired2fish team, and a welcome full-time addition to their crew as Content Creator and Social Media lead. “We have worked for several years with Kobie as an intern with Wired2fish,”...

Rather Outdoors Hires Industry Veteran Zack Swanson as Sr. Vice President of Brand Management

Feb 01, 2022

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager. While shepherding...

Omnia Fishing Hires Mark Prondzinski as Head of Product

Oct 04, 2021

Omnia Fishing is excited to announce the addition of Mark Prondzinski as the new Head of Product. The company is making significant investments in its technology and platform to help customers get the right products for success on the water. Mark will lead that charge. Mark has over 20 years experience as a technology entrepreneur and web and mobile product leader. Prior to joining the Omnia Fishing team, Mark led the Product Team at...

Shimano Hires Ethan Cox as Freshwater Sales Manager

Aug 13, 2021

Shimano North America Fishing is proud to announce the newest addition to its sales team. Ethan Cox, a 2012 Collegiate Bass National Champion and seven-year Shimano veteran, will be the new freshwater sales manager in the Southeast region of the United States. “My work with Shimano began with the Shimano Experience Team in 2014,” remarks Cox. “We traveled around the country to promote and educate about Shimano products and brands,...

Cory Schmidt Appointed to Media Relations and Marketing Manager Role at Z-Man

Jun 17, 2021

Ladson, SC (June 17, 2021) - Z-Man recently announced the appointment of Cory Schmidt as its Media Relations and Marketing Manager. A lifelong friend of the fishing industry, Schmidt has served diverse roles over a thirty-plus-year career—including fisheries and natural resources management, fishing guide and scribe. A Colorado native, he launched his career as an enthusiastic bait-tank cleaner, commercial fly-tier and part-time...

Anything Possible Brands Names Pederson VP of Sales

Jun 09, 2021

SPRINGFIELD, Mo. – Anything Possible™ Brands has added Terry Pederson to its leadership staff with the role of Vice President of Sales. Pederson has more than 35 years of fishing tackle manufacturing industry experience. “The growth of Anything Possible Brands in the fishing industry is greatly supported by our addition of Terry to our team,” said Anything Possible Brands President and Founder Ralph Duda III. “Terry’s experience in leading...

John Weiss Joins Anything Possible Brands as New CEO

May 28, 2021

SPRINGFIELD, Mo. – Anything Possible™ Brands announces the addition of John Weiss as its new Chief Executive Officer. Weiss brings his passion for the outdoors and leadership experience to direct the company in its future plans to expand product offerings designed for every angler. “I have followed John’s rise in the industry and he has always found innovative methods to elevate his brands and companies,” said Anything Possible...

Rapala VMC Corporation Appoints Marcus Twidale To Executive Roles; Mackin to Retire at End of The Year

May 11, 2021

RAPALA VMC CORPORATION APPOINTS MARCUS TWIDALE AS EXECUTIVE VICE PRESIDENT AND HEAD OF DISTRIBUTION IN USA AS WELL AS MEMBER OF THE EXECUTIVE COMMITTEE Rapala VMC Corporation today announced the appointment of Marcus Twidale to head up the distribution in USA effective January 1, 2022. Tom Mackin will step down as the Head of Distribution USA and as a member of the Executive Committee effective January 1, 2022. He will continue as a...

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