Blog

ORVIS Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

Feb 08, 2022

Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For 165 years we’ve led...

Jordan Wand Joins Simms Fishing as Chief Product Officer

Aug 25, 2021

BOZEMAN, Mont. – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Jordan Wand as its Chief Product Officer. The decision to elevate the role that leads product merchandising, design, development, and innovation was greatly influenced by the increased interest in fishing since the Spring of 2020, paired with SIMMS’ continued focus on building...

Students take big steps in Bass Pro Shops summer intern program

Aug 06, 2021

GEARING UP STUDENTS FOR THEIR CAREERS Over the past 10 weeks, 41 interns from 20 states partnered with our team to produce projects, conduct research and gain valuable experience as they helped us inspire others to get outdoors. Students and young professionals came from 20 states The Bass Pro Shops summer internship program creates opportunities for students to gain experience and develop leadership skills, while networking and...

ORVIS WELCOMES FORMER ATHLETA, BACKCOUNTRY EXECUTIVES TO BOARD OF DIRECTORS

Mar 02, 2021

Jill Layfield, Sheila Shekar Pollak bring decades of brand-building experience to support outdoor retailer in refining its omnichannel strategy and consumer experience. MANCHESTER, Vt. (Feb. 23, 2020) — Orvis, the family-owned and operated outdoor retailer that specializes in fly-fishing and wingshooting gear, dog products and active lifestyle apparel, welcomes former Backcountry and Athleta executives, Jill Layfield and Sheila...

Forbes names Bass Pro Shops one of America’s Best Employers

Feb 19, 2021

Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others. The results are based on an...

AFFTA Hires Whitney Tilt as Executuve Director of Fisheries Fund

Oct 13, 2020

BOZEMAN, MT. – AFFTA is pleased to announce that it has hired Whitney Tilt as the first-ever Executive Director for the AFFTA Fisheries Fund. Tilt was selected from more than 40 candidates to take the helm of the non-profit conservation organization, spearheading its strategic direction and growth. The Fisheries Fund, as a separate 501(C)3 with revenue managed separate from AFFTA membership dues, is the granting arm of AFFTA...

Peter Vandergrift Joins North Point Brands to Lead Marketing for Cheeky Fishing and Wingo Outdoors

Sep 24, 2020

For Immediate Release (North Adams, MA): North Point Brands, parent entity to Cheeky Fishing and Wingo Outdoors, is adding fishing industry veteran Peter Vandergrift to its growing team. Vandergrift will be assuming the role of Chief Marketing Officer (CMO) for both Cheeky Fishing and Wingo Outdoor brands. Vandergrift is joining the company after a seven-year run with Costa Sunglasses as Freshwater Community Manager, where he led...

Loon Outdoors Hires Hogan Brown as Director of Marketing

Sep 01, 2020

ASHLAND, ORE. – Loon Outdoors welcomes the expertise of Hogan Brown to lead its marketing efforts. With products that perform both on and off the water, Loon has seen significant growth in its business leading it to require expanded capability marketing to anglers across the globe. As an only-child growing up on the Lower Yuba River in northern California, Brown took to solo activities like fly fishing and playing the guitar...

Blog Categories