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CYPRESS, Calif.--- Yamaha Motor Co., Ltd. (YMC), has announced that Craig Hewitt, Chief Operating Officer of YMFUS, will be promoted to President and CEO effective February 1, 2022. Hewitt joined Yamaha in 2020 to support the company’s continued growth in the Powersports and Marine segments. Prior to joining Yamaha, he served as CEO of Carfinance.com, a direct-to-consumer auto finance platform dedicated to a seamless digital transaction. His...
FORT LAUDERDALE, Fla. – West Marine, Inc. the nation’s leading omni-channel provider of products, services, and expertise for the marine aftermarket, announces the appointment of Cheryl Miller as Chief Financial Officer.  She joins the company’s senior leadership team and reports to Eric Kufel, CEO. “We are thrilled to welcome Cheryl to the West Marine team,” said Eric Kufel, CEO of West Marine. “Cheryl brings a wealth of financial...
ALEXANDRIA, VA – The Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson announced he will step down as President and CEO on December 31, 2021, and will retire on February 28, 2022. Peterson’s retirement comes as RBFF continues its mission to increase participation in recreational boating and fishing, thereby helping to conserve and restore aquatic natural resources throughout the U.S. Since joining...
GEARING UP STUDENTS FOR THEIR CAREERS Over the past 10 weeks, 41 interns from 20 states partnered with our team to produce projects, conduct research and gain valuable experience as they helped us inspire others to get outdoors. Students and young professionals came from 20 states The Bass Pro Shops summer internship program creates opportunities for students to gain experience and develop leadership skills, while networking and...
Tulsa, Ok  – Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national consumer accounts in...
Huntsville,  AL – April 29, 2021 – T-H Marine Supplies, LLC, of Huntsville, Alabama, announces that Keith Drahman has joined the company as Aftermarket Sales Manager. Going from external sales representative to his new role at T-H Marine, Keith will now lead the company’s efforts to cultivate distribution and retail relationships, grow T-H Marine’s network within the outdoor industry, and secure competitive advantages for the...
Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri  – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others. The results are based on an...
BEAUFORT, NC (November 5, 2020) – Earlier today, Correct Craft President and CEO Bill Yeargin announced Scott Bauer as the new President of Parker Boats. Bauer has had a 26-year career in the marine industry that began with Outboard Marine Corporation, working in both their aluminum boat group and engine group. He then transitioned to Tracker Marine Group where he held various positions in sales and customer service for 17 years and was the...