Blog

ORVIS Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer

Feb 08, 2022

Pollak is the latest in executive hires positioning the company for future growth. MANCHESTER, Vt. (Feb. TK) — Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14. “Orvis is a purpose-led company. For 165 years we’ve led...

Rather Outdoors Hires Industry Veteran Zack Swanson as Sr. Vice President of Brand Management

Feb 01, 2022

Rather Outdoors is pleased to announce that industry veteran Zack Swanson will join the North American operation on February 1, 2022, to lead the legendary brands of Lew’s, Strike King, Zebco and Quantum as Sr. Vice President of Brand Management. Swanson joins the Rather family following a career spanning over two decades at Rapala VMC Corporation, where he served as Vice President of Sales and General Manager. While shepherding...

Taryn Ryan Named Global Head of Marketing At Smith Optics

Jan 26, 2022

SMITH – global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – is excited to announce the appointment of Taryn Ryan as Global Head of Marketing. With over a decade of comprehensive brand and product go-to-market experience, Ryan brings her passion, creativity, integrity and entrepreneurial spirt to further drive strategy, growth, and brand awareness &...

Costa Sunglasses Hires John Acosta as VP of Marketing

Jan 11, 2022

Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business. Acosta brings a deep knowledge and connection to the fishing...

Students take big steps in Bass Pro Shops summer intern program

Aug 06, 2021

GEARING UP STUDENTS FOR THEIR CAREERS Over the past 10 weeks, 41 interns from 20 states partnered with our team to produce projects, conduct research and gain valuable experience as they helped us inspire others to get outdoors. Students and young professionals came from 20 states The Bass Pro Shops summer internship program creates opportunities for students to gain experience and develop leadership skills, while networking and...

Cory Schmidt Appointed to Media Relations and Marketing Manager Role at Z-Man

Jun 17, 2021

Ladson, SC (June 17, 2021) - Z-Man recently announced the appointment of Cory Schmidt as its Media Relations and Marketing Manager. A lifelong friend of the fishing industry, Schmidt has served diverse roles over a thirty-plus-year career—including fisheries and natural resources management, fishing guide and scribe. A Colorado native, he launched his career as an enthusiastic bait-tank cleaner, commercial fly-tier and part-time...

Navico Annouces Kim Rodriguez as New Americas PR Manager

Jun 07, 2021

Tulsa, Ok – Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced today the hiring of Kim Rodriguez as its new PR Manager for the Americas, bringing the communications position in-house for the first time. Rodriguez has spent the past seven years at Pierson Grant, a South Florida-based communications agency, where she served most recently as Account Director leading several national consumer accounts in...

Idea Ranch Welcomes Corey Favier As Creative Director

May 10, 2021

TULSA, Okla., May 10, 2021 — Idea Ranch has announced the addition of Corey Favier as the agency’s newest Creative Director. Favier is joining the team with 20 years of advertising experience and has built his career in the agency business in Kansas City, Boston, Chicago and Denver, working on national brands like Sprint, Jim Beam, Porsche, AutoZone, Jack Daniels, Harley-Davidson USA and Anheuser-Busch. “Corey is an...

Antonneau Joins Bentley as Vice President of Sales and Marketing

Apr 01, 2021

Bentley Pontoons announced the hiring of Joe Antonneau to Vice President of Sales and Marketing. Antonneau will report directly to Ryan Marcott who serves as President of Bentley Pontoons. “Since acquiring Bentley in August 2017, we have been assembling a strong management team, focused on offering high quality pontoons at the best value on the water,” Marcott explained. “We’re excited to have Joe join our talented team. He has spent his...

Forbes names Bass Pro Shops one of America’s Best Employers

Feb 19, 2021

Independent survey ranks outdoor company in the top 10 among America’s 500 largest firms SPRINGFIELD, Missouri – Bass Pro Shops is once again being recognized by Forbes as one of America’s Best Employers. The outdoor company ranked number nine out of 500 employers that qualified for the award, ranking ahead of respected companies including Google, Disney, Lowe’s, Target and Amazon, among others. The results are based on an...

T-H Marine Selects Chris Drahman for Sales and Marketing Leadership

Jan 27, 2021

Huntsville, AL – January 27, 2021 – T-H Marine Supplies, Inc., of Huntsville, Alabama, announces that it has selected Chris Drahman for the position of National Sales and Marketing Manager. In this role, Chris will put his considerable experience to work in meeting the needs of T-H Marine's customers, identifying business development opportunities, leading T-H Marine's sales strategies, and growing the company's brand. He will work...

Grundéns Hires Vice President of Marketing Ashley Williams

Jan 12, 2021

Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead an existing marketing team in all the brand’s marketing efforts, including creation of a new strategy to guide its entry into the bass fishing...

Blog Categories